Philip Morris International’s CEO Jacek Olczak shares his vision of a smoke-free future (without cigarettes)

05 May 2021 · 1:07 to watch
Have you ever wondered what motivates the CEO of one of the world’s largest international tobacco companies the most? It may surprise you to learn Jacek Olczak, CEO of Philip Morris International, is driven by a vision to make the world smoke-free. Born an optimist and raised a pragmatist, Jacek Olczak is working toward a smoke-free future where cigarettes are replaced with less harmful, smoke-free alternatives for adults who would otherwise continue smoking. PMI has been on this journey toward a smoke-free future for more than 10 years now. We’ve invested more than USD 8 billion on research and development as of March 2021, and have employed more than 400 scientists, engineers, and technicians to help create innovative smoke-free products, which are not risk-free, but which represent a much better choice for adults than continuing to smoke cigarettes. But we know we cannot create a smoke-free future alone. Collaboration and transparency are key. That’s why we’re working closely with scientists, governments and public health experts to earn the trust and active cooperation needed to make our vision a reality. Watch the full video to find out about the progress we’ve made so far, and what our plans are for the next five years.

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