The Future Reimagined

"Classical music building"

Imagine a business turning its back on what made it so well known in the first place.

Imagine reinventing yourself to become something so different to what you once were.

Imagine making a decision that results in the disruption of the very industry you operate in.

At Philip Morris International, we've done exactly that.

Our goal, deliver a smoke-free future and transform for good.

"Music builds"

Replace cigarettes for good.

Why? Because it's the right thing to do.

"Music slows"

It's a well known fact smoking is harmful, yet there's still 1.1 billion smokers out there, and according to the WHO, that number will be the same in 2025.

Quitting tobacco and nicotine altogether is always the best decision, but many don't.

So for adults who don't quit, access to less harmful smoke-free alternatives can be part of the solution.

Since 2008, we've invested more than $9 billion in the research and development of smoke-free products.

We've hired hundreds of talented, innovative scientists, engineers, and change-makers to see our goal through.

We are the only company within the traditional international tobacco sector to have committed to phasing out cigarettes.

We don't need to imagine a smoke-free future, we're delivering one.

Icon for Philip Morris International appears on screen.

Delivering a smoke-free future.

Smoke-free alternatives are addictive and not risk-free

The Future Reimagined

Updated 14 May 2024 · 1:41 to watch

If you could glimpse into the future, what would you see?

A world without cigarettes. And it’s one we’re delivering today.

When there’s no willingness to change, progress doesn’t stand a chance.

That’s why we’re disrupting the tobacco industry and going entirely #smokefree.

We don't need to imagine a future without cigarettes.​

We are delivering one.​