Philip Morris International's smoke-free products do not burn tobacco, but do deliver the nicotine and taste in the form of a vapor that can satisfy existing adult smokers.
Since there is no combustion of tobacco or e-liquid, the vapor that is generated and inhaled contains fewer harmful and potentially harmful constituents, making the products better alternatives to cigarettes.
We’ve focused on two ways to create our smoke-free products, both of which eliminate the burning (combustion) of tobacco.
The first is to heat tobacco to generate a flavorful nicotine-containing vapor while significantly reducing the levels of harmful chemicals in the vapor. The other way is to produce a nicotine-containing vapor without using tobacco, which is satisfying to smokers.
While not risk-free, we believe that our breakthrough smoke-free products have the potential to present less risk of harm than continued smoking - but the best choice is to quit tobacco use altogether or never start in the first place.
Find out about our goal to deliver a smoke-free future and read about our innovative products and the science behind them.