In France, evidence suggests that adult smokers are turning to counterfeit cigarettes. This is mainly due to the affordability of these illegal products, how easy they are to access, and the lack of consumer awareness around the risks of counterfeits.
KPMG’s annual study on illicit cigarette consumption in the European Union (EU), the United Kingdom, Norway and Switzerland.
At PMI, as we advance on our journey toward delivering a smoke-free future, we know we must increase our efforts to secure both our supply chain and the products we sell.
The worldwide problem of illicit trade is a serious one. The amount of money lost to illicit flows is staggering: More than USD 2 trillion annually, according to the United Nations (2020).