This is the biggest shift in the history of Philip Morris International.
Our transformation has been many years in the making, and thanks to the imagination and perseverance of thousands of people at PMI, we have developed smoke-free products that are better alternatives to cigarettes.
Why are we doing this? Because it’s the right thing to do.
There are an estimated one billion-plus smokers in the world, and they should be encouraged to quit. But for those adult smokers who would otherwise continue smoking, we want to provide them with smoke-free alternatives.

PMI’s vision for a smoke-free future (without cigarettes)
Jacek Olczak, CEO of Philip Morris International, speaks to camera:
This company is about the progress.
This company wants to change the world.
If we can get there, this is going to be phenomenal.
[Classical music]
Text on screen reads: We've built the world's most successful cigarette company,
but we have thoroughly transformed,
taking great strides towards realizing our vision of replacing cigarettes for good.
Stefano Volpetti, President, Smoke-Free Inhaled Products & Chief Consumer Officer for PMI, speaks to camera:
This company has had the courage,
the visionary leadership,
to establish a new direction, to disrupt the category.
Text on screen reads:
It's why we've invested more than $10.5 billion to date
and employed over 1,500 scientists, engineers and R&D experts to develop our smoke-free products.
Michael Voegele, Chief Digital and Information Officer for PMI, speaks to camera:
I think it’s a unique challenge, being part of a team that revolutionizes the industry.
Text on screen reads:
It's our ambition that within the next two years, more than 50 percent of our net revenue will come from smoke-free products.
Jacek Olczak continues speaking:
The big aspirations address the problem of smoking,
going smoke-free,
over 50 percent of revenues coming from this product.
This is very ambitious and that calls for a progress.
Marian Salzman, Senior Vice President, Global Communications for Philip Morris International, speaks to camera:
We’ve said yes to people when they want to ask us questions.
We’ve told them the truth when they’ve posed the questions.
Text on screen reads:
With the right regulatory encouragement and support from civil society
we believe many countries can end cigarette sales within 10 to 15 years.
Jacek Olczak continues speaking:
If you compare it to many other industries
which also were going for some transformation driven by the product,
nobody is coming that close, as we are.
Text on screen reads:
Innovation, science and technology drive our transformation,
helping us deliver a better, smoke-free future.
Philip Morris International logo appears.
Text on screen reads:
It's always better to quit tobacco and nicotine altogether, but those who don't, deserve access to and accurate information about better alternatives to cigarettes.
Music ends.
Why is one of the biggest tobacco companies in the world committed to delivering a future without cigarettes? Because it’s the right thing to do for our consumers, our shareholders, and society at large.


Statement of Purpose
Our purpose is to deliver a smoke-free future by focusing on smoke-free products that are less harmful than smoking.
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Good conversion practices for PMI’s smoke-free products
PMI offers a variety of quality, scientifically substantiated smoke-free products that are much better choices than continued smoking.
Find out more
Projects with a Heart
Projects with a Heart (PwH) is a global grassroots movement established and run by employees, and endorsed by PMI. Its internal platform enables all willing employees to donate their time and skills to benefit people in need.
See more