This is the biggest shift in the history of Philip Morris International.

Our transformation has been many years in the making, and thanks to the imagination and perseverance of thousands of people at PMI, we have developed smoke-free products that are better alternatives to cigarettes.

Why are we doing this? Because it’s the right thing to do.

There are an estimated one billion-plus smokers in the world, and they should be encouraged to quit. But for those adult smokers who would otherwise continue smoking, we want to provide them with smoke-free alternatives.


Our multicategory approach toward a smoke-free future

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Employees talking in the office

Delivering a smoke-free future

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The Cube animation

The interactive story of our transformation

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The Future Reimagined


Future reimagined thumbnail

The Future Reimagined

"Classical music building"

Imagine a business turning its back on what made it so well known in the first place.

Imagine reinventing yourself to become something so different to what you once were.

Imagine making a decision that results in the disruption of the very industry you operate in.

At Philip Morris International, we've done exactly that.

Our goal, deliver a smoke-free future and transform for good.

"Music builds"

Replace cigarettes for good.

Why? Because it's the right thing to do.

"Music slows"

It's a well known fact smoking is harmful, yet there's still 1.1 billion smokers out there, and according to the WHO, that number will be the same in 2025.

Quitting tobacco and nicotine altogether is always the best decision, but many don't.

So for adults who don't quit, access to less harmful smoke-free alternatives can be part of the solution.

Since 2008, we've invested more than $9 billion in the research and development of smoke-free products.

We've hired hundreds of talented, innovative scientists, engineers, and change-makers to see our goal through.

We are the only company within the traditional international tobacco sector to have committed to phasing out cigarettes.

We don't need to imagine a smoke-free future, we're delivering one.

Icon for Philip Morris International appears on screen.

Delivering a smoke-free future.

Smoke-free alternatives are addictive and not risk-free

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PMI’s vision for a smoke-free future (without cigarettes)


Jacek Olczak, CEO, Philip Morris International

PMI’s vision for a smoke-free future (without cigarettes)

Jacek Olczak, CEO of Philip Morris International, speaks to camera:

This company is about the progress.

This company wants to change the world.

If we can get there, this is going to be phenomenal.

[Classical music]

Text on screen reads: We've built the world's most successful cigarette company,

but we have thoroughly transformed,

taking great strides towards realizing our vision of replacing cigarettes for good.

Stefano Volpetti, President, Smoke-Free Inhaled Products & Chief Consumer Officer for PMI, speaks to camera:

This company has had the courage,

the visionary leadership,

to establish a new direction, to disrupt the category.

Text on screen reads:

It's why we've invested more than $10.5 billion to date

and employed over 1,500 scientists, engineers and R&D experts to develop our smoke-free products.

Michael Voegele, Chief Digital and Information Officer for PMI, speaks to camera:

I think it’s a unique challenge, being part of a team that revolutionizes the industry.

Text on screen reads:

It's our ambition that within the next two years, more than 50 percent of our net revenue will come from smoke-free products.

Jacek Olczak continues speaking:

The big aspirations address the problem of smoking,

going smoke-free,

over 50 percent of revenues coming from this product.

This is very ambitious and that calls for a progress.

Marian Salzman, Senior Vice President, Global Communications for Philip Morris International, speaks to camera:

We’ve said yes to people when they want to ask us questions.

We’ve told them the truth when they’ve posed the questions.

Text on screen reads:

With the right regulatory encouragement and support from civil society

we believe many countries can end cigarette sales within 10 to 15 years.

Jacek Olczak continues speaking:

If you compare it to many other industries

which also were going for some transformation driven by the product,

nobody is coming that close, as we are.

Text on screen reads:

Innovation, science and technology drive our transformation,

helping us deliver a better, smoke-free future.

Philip Morris International logo appears.

Text on screen reads:

It's always better to quit tobacco and nicotine altogether, but those who don't, deserve access to and accurate information about better alternatives to cigarettes.

Music ends.

Why is one of the biggest tobacco companies in the world committed to delivering a future without cigarettes? Because it’s the right thing to do for our consumers, our shareholders, and society at large.