Our transformation
This is the biggest shift in the history of Philip Morris International.
Our transformation has been many years in the making, and thanks to the imagination and perseverance of thousands of people at PMI, we have developed smoke-free products that are better alternatives to cigarettes.
Why are we doing this? Because it’s the right thing to do.
There are an estimated one billion-plus smokers in the world, and they should be encouraged to quit. But for those adult smokers who would otherwise continue smoking, we want to provide them with smoke-free alternatives.
Our multicategory approach toward a smoke-free future
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Delivering a smoke-free future
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The interactive story of our transformation
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The Future Reimagined
"Classical music building"
Imagine a business turning its back on what made it so well known in the first place.
Imagine reinventing yourself to become something so different to what you once were.
Imagine making a decision that results in the disruption of the very industry you operate in.
At Philip Morris International, we've done exactly that.
Our goal, deliver a smoke-free future and transform for good.
"Music builds"
Replace cigarettes for good.
Why? Because it's the right thing to do.
"Music slows"
It's a well known fact smoking is harmful, yet there's still 1.1 billion smokers out there, and according to the WHO, that number will be the same in 2025.
Quitting tobacco and nicotine altogether is always the best decision, but many don't.
So for adults who don't quit, access to less harmful smoke-free alternatives can be part of the solution.
Since 2008, we've invested more than $9 billion in the research and development of smoke-free products.
We've hired hundreds of talented, innovative scientists, engineers, and change-makers to see our goal through.
We are the only company within the traditional international tobacco sector to have committed to phasing out cigarettes.
We don't need to imagine a smoke-free future, we're delivering one.
Icon for Philip Morris International appears on screen.
Delivering a smoke-free future.
Smoke-free alternatives are addictive and not risk-free
It’s time to make smoking history
Voiceover: Jacek Olczak, CEO, Philip Morris International
This company wants to change the world.
If we can get there this is going to be really phenomenal
Fast-paced music starts
Words on screen read: That’s why at Philip Morris International, we’ve committed to deliver a smoke-free future.
Voiceover: Stefano Volpetti, President, Smoke-Free Inhaled Products & Chief Consumer Officer, PMI.
This company has had the courage, the vision and leadership to establish a new direction.
Voiceover: Bin Li, Chief Product Officer, PMI
It's very difficult for a company to sign up for a big transformation like this.
Words on screen read: Our ambition? To move away from cigarettes.
Voiceover: Stacey Kennedy, President Americas Region and CEO of PMI’s U.S. business:
We are building our company's future around better alternatives to smoking.
Voiceover: Michael Voegele, Chief Digital and Information Officer, PMI:
I think it's a unique challenge being part of a team that revolutionizes the industry
Words on screen read: Since 2008, we’ve invested over 10.5 billion dollars in scientific substantiated smoke-free products.
Voiceover: Gregoire Verdeaux, Senior Vice President, External Affairs, PMI:
The end of cigarettes is doable and it is about setting a date, setting a timetable and setting a path to go there.
Words on screen read: And by 2030, we aim to have more than two-thirds of our net revenue come from smoke-free products.
In 2023, we’re at 36.2%.
Voiceover: Marian Salzman, Senior Vice President, Global Communications, PMI:
I think we've become part of the ongoing dialogue around companies that can change
Voiceover: Lars Dahlgren, President, Smoke-Free Oral Products and CEO, Swedish Match:
I've been impressed with the boldness of PMI articulating that the future is smoke free products.
Words on screen read: Currently our smoke-free products are available in 82 markets
Voiceover: Dr Moira Gilchrist, Vice President, Strategic and Scientific Communications, PMI:
We set out to develop these products and gather scientific evidence.
Voiceover: Dr Badrul Chowdhury, Chief Life Sciences Officer, Smoke-Free Products:
You actually have a product where the hundred or so chemicals which are known to be harmful are reduced or eliminated. That's the scientific breakthrough.
Voiceover: Dr Moira Gilchrist, Vice President, Strategic and Scientific Communications, PMI:
This is transforming the entire industry
Voiceover: Jacek Olczak, CEO, Philip Morris International:
The evidence is clear. Smoke-free alternatives can accelerate the end of smoking. The world has to move now to help smokers to move to the better alternative.
Words on screen read: 27.4 million adults globally are using our leading heated tobacco product, of which 19.7 million have switched completely and stopped smoking.
Voiceover: Jacek Olczak, CEO, Philip Morris International:
It's time to make smoking history.
Philip Morris International is seen on screen.
Why is one of the biggest tobacco companies in the world committed to delivering a future without cigarettes? Because it’s the right thing to do for our consumers, our shareholders, and society at large.
Our 2023 Q3 results reveal our continuing progress
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![PMI website icons-06]()
36.2 percent
of our total net revenues for the quarter came from smoke-free products.
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![PMI website icons-14]()
19.7 million
The estimated number of adults that have switched to our heated tobacco product IQOS and stopped smoking.
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![PMI website icons-04]()
82 markets
where our smoke-free products are available.
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![PMI website icons-11]()
USD 10.5 billion
invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008.
