A future without cigarettes is possible and we are doing our part to get there as soon as possible.

Led by science and innovation, Philip Morris International has disrupted its business and industry with the goal of completely ending the sale of cigarettes.

SMOKE-FREE BUSINESS NET REVENUES

* Smoke-free product net revenues year ending December 31, 2015.
** Smoke-free business net revenues as of Q1 2024.


We are delivering smoke-free products that are a better choice for adults than continued smoking. Our ambition is to become substantially smoke-free by 2030, with our smoke-free business generating over two-thirds of total net revenues.

As our latest results show, we’re making rapid progress toward our smoke-free ambitions.

OUR SMOKE-FREE JOURNEY
Japan—becoming a smoke-free country
PMI’s approach to tobacco harm reduction
PMI—Committed to the decline of cigarettes
  • C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_1

    42 percent

    of PMI’s total net revenues came from our smoke-free business.¹

  • C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_4

    95 markets

    where our smoke-free products are available.

  • C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_2 1

    25 markets

    are already majority smoke-free businesses by net revenue.

  • C24002_Spotlight_icons_150x150_PMI_process-;age_icon_150x150_5

    USD >14 billion

    invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008.

1 Smoke-free business net revenues as of Q1 2024. All other figures are as of end Q4 2023.
Important Note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated April 23, 2025, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Event Details (pmi.com).

 

 

Our progress
A future without cigarettes is possible
PMI Operations Center in Lausanne, Switzerland

Committed to the decline of cigarettes

Our independently audited figures reveal a steady reduction in the shipment volumes of our cigarettes, alongside a steady rise in the shipment volumes of our heated tobacco units.
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