In 2016, we announced our commitment to delivering a smoke-free future.

With every results statement, we are demonstrating our progress toward that vision of one day replacing cigarettes with scientifically substantiated smoke-free alternatives that, while not risk-free, are a much better choice for those adults who would otherwise continue to smoke.

Our Q2 2023 results reveal our continuing progress:

35.4 percent

Smoke-free products made up 35.4 percent of our total net revenues for Q2 2023.

19.4 million

Approximately 19.4 million adults have switched to our heated tobacco product IQOS and stopped smoking.

80 markets

Our smoke-free products are available in 80 markets.

10.5 billion

Since 2008, PMI has invested more than USD 10.5 billion to develop, scientifically substantiate, and commercialize innovative smoke-free products (as of December 31, 2022).

Important Note: This article should be read in conjunction with the Philip Morris International Inc. earnings release dated July 20, 2023, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations pages.

Our multicategory approach
Learn more about our multicategory approach

Explore the smoke-free categories offering adults who don’t quit cigarettes a better alternative

We’re growing our portfolio of smoke-free products to provide every type of adult smoker with better options. So, what are these smoke-free categories and how do they differ?
3 min read Read more

Share this article