Our multicategory approach
Choice is key to helping every adult smoker quit cigarettes

PMI’s smoke-free progress in numbers

Chart our smoke-free success with these key figures from our latest results.
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A balanced approach to regulation can end cigarette use

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Collage of adult faces

Providing a diversity of choice for a diversity of adult smokers can unlock the door to a smoke-free future

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Exploring the better alternatives to smoking aimed at helping ALL adult smokers leave cigarettes behind for good

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Our multicategory approach
Learn more about our multicategory approach
Young woman standing in a narrow city street

Our commitment to preventing youth use of our smoke-free products

To achieve PMI’s vision of a smoke-free future, it is imperative that our smoke-free products are only used by adults who would otherwise continue to smoke—and no one else. Here is what we are doing to prevent unintended use by minors.
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Wide green fields

What PMI is doing to help adult smokers in low- and middle-income countries

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Smiling man in a forest

Managing waste from our smoke-free consumables

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Old plastic electronics in recycling plant

Eco-design: Driving PMI’s ambition to make products that last

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It's time to make smoking history

Led by science and innovation, we have disrupted the industry with the goal of completely ending the sale of cigarettes.

It's time to make smoking history


End cigarettes thumbnail

It's time to make smoking history

Voiceover: Jacek Olczak, CEO, Philip Morris International

This company wants to change the world.

If we can get there this is going to be really phenomenal

Fast-paced music starts

Words on screen read: That’s why at Philip Morris International, we’ve committed to deliver a smoke-free future.

Voiceover: Stefano Volpetti, President, Smoke-Free Inhaled Products & Chief Consumer Officer, PMI.

This company has had the courage, the vision and leadership to establish a new direction.

Voiceover: Bin Li, Chief Product Officer, PMI

It's very difficult for a company to sign up for a big transformation like this.

Words on screen read: Our ambition? To move away from cigarettes.

Voiceover: Stacey Kennedy, President Americas Region and CEO of PMI’s U.S. business:

We are building our company's future around better alternatives to smoking.

Voiceover: Michael Voegele, Chief Digital and Information Officer, PMI:

I think it's a unique challenge being part of a team that revolutionizes the industry

Words on screen read: Since 2008, we’ve invested over 12.5 billion dollars in scientific substantiated smoke-free products.

Voiceover: Jacek Olczak, CEO, Philip Morris International

The end of cigarettes is given, it's about setting a date, setting a timetable, setting a path to get there.

Words on screen read: And by 2030, we aim to have more than two-thirds of our net revenue come from smoke-free business.

We were at 39% (as end of Q4 2023).

Moira Gilchrist, Chief Communications Officer, speaks:

So we've become a company that's centered on bringing better options to people.

Voiceover: Lars Dahlgren, President, Smoke-Free Oral Products and CEO, Swedish Match:

I've been impressed with the boldness of PMI articulating that the future is smoke free products.

Words on screen read: Currently our smoke-free products are available in 84 markets

Voiceover: Dr Moira Gilchrist, Chief Communications Officer, PMI:

We set out to develop these products and gather scientific evidence.

Voiceover: Dr Badrul Chowdhury, Chief Life Sciences Officer, Smoke-Free Products:

You actually have a product where the hundred or so chemicals which are known to be harmful are reduced or eliminated. That's the scientific breakthrough.

Voiceover: Dr Moira Gilchrist, Chief Communications Officer, PMI:

This is transforming the entire industry.

Voiceover: Jacek Olczak, CEO, Philip Morris International:

The evidence is clear. Smoke-free alternatives can accelerate the end of smoking. The world has to move now to help smokers to move to the better alternative.


Our science
Learn more about the science behind smoke-free alternatives
Generic heated tobacco product

All about: Heated tobacco products

Scientifically substantiated heated tobacco products are a much better choice than continued smoking for those adults who don’t quit. Discover more about them here.
5 min read Learn more

The problem with burning tobacco

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Think you know Nicotine?

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The critical role of better alternatives to smoking

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