A cigarette burns (combusts) shredded tobacco leaves to generate smoke. That smoke contains nicotine, which occurs naturally in tobacco, as well as many harmful chemicals. It is these harmful chemicals – not the nicotine – in cigarette smoke that are the primary cause of smoking-related diseases.
We are developing alternatives to smoking. These products do not contain smoke, but do have the nicotine and taste that can satisfy existing smokers. We’ve focused on two ways to do that, both of which eliminate the burning (combustion) of tobacco. The first is to heat tobacco to generate a flavorful nicotine-containing vapor while significantly reducing the levels of harmful chemicals in the vapor. The other way is to produce a nicotine-containing vapor (without using tobacco), which is satisfying to smokers.
Our new product portfolio features a range of nicotine-containing alternatives without the smoke. And this is just the beginning.
Through intensive research and development, we have managed to create two breakthrough heated tobacco products, each of which heats the tobacco in a distinct way.
One product uses an electronically controlled heater, and the other uses a carbon heat source.
We are also developing two product platforms that contain nicotine but not tobacco. Instead of heating tobacco to release tobacco flavors and nicotine,
both of these platforms use nicotine that is extracted from tobacco leaves. These tobacco-free products produce a nicotine-containing vapor in distinctly different ways.
How long will the world’s leading cigarette company be in the cigarette business?
These products are designed to create a flavorful and satisfying nicotine-containing vapor, without burning and without smoke.