aerosol-1
Glossary

Alternatives to Smoking

 

Our smoke-free products generate an aerosol that is not smoke, but have the nicotine and taste that can satisfy adult smokers. 

Since there is no combustion and no smoke, the vapor that is generated contains lower levels of harmful and potentially harmful constituents than found in cigarette smoke, making the products better alternatives to continued smoking.

We’ve focused on two ways to create our smoke-free products, both of which eliminate the burning (combustion) of tobacco. 

The first is to heat tobacco to generate a flavorful nicotine-containing vapor while significantly reducing the levels of harmful chemicals in the vapor. The other way is to produce a nicotine-containing vapor without tobacco.

Find out about our goal to design a smoke-free future and read about our new, innovative products and the science behind them.