Our scientific assessment program is a comprehensive set of studies to determine the risk profile a product presents in comparison to cigarette smoking.
In order to demonstrate that switching fully to our smoke-free products results in a significant reduction in the risk of disease compared to continued cigarette smoking, we follow a rigorous assessment program.
In five steps, our risk assessment approach covers the full range of activities from initial product development to the monitoring of these products once they are on the market.
We are committed the highest standards of scientific research and seek independent verification of the scientific data we have generated on our smoke-free products.
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