#ItsTime to Unsmoke
We’re saying it’s time to make the world smoke-free. But why now?
Do people deserve better access to information? People from all over the world tell us what they think in New York. Find out in the video above.
Why now is the time to act
It's time to start a conversation. With more than one billion smokers worldwide, smoking is a global health problem. Although the risks of smoking are well known, the World Health Organization predicts there will still be more than one billion
smokers in 2025. It's time to have a different conversation to address this issue. So let's talk.
Discover the science behind our smoke-free future
Fueling the conversation
The science behind PMI's smoke-free transformation
We’ve invested billions in research and development since 2008, employed hundreds of scientists, and created a range of better alternatives to smoking.
5 min read
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