Smoke-free alternatives were developed to provide the hundreds of millions of adults who don’t quit with a better alternative to continued smoking.
The Critical Role of Smoke-Free Alternatives
The role of smoke-free alternatives.
Currently, an estimated one eighth of the world's population are smokers.
According to leading public health agencies, that's 1.1 billion people.
And come 2025, this number will still be roughly the same.
The best choice is to quit nicotine and tobacco use altogether, but many don't.
So what's the alternative to smoking for those adults who don't quit?
Smoke-free alternatives provide adults with a better choice than continuing to smoke.
The biggest difference between smoke-free alternatives and cigarettes is that smoke-free products don't burn and cigarettes do.
Which means there is no smoke or ash.
While they are not risk free, scientifically substantiated smoke-free products are a better choice for adults than continuing to smoke.
Smoke-free alternatives generally deliver nicotine and include heated tobacco products, e-cigarettes, and oral smokeless products such as snus and nicotine pouches.
It's important to note that while it's addictive and not risk-free, nicotine is not the primary cause of smoking-related diseases.
Nicotine, alongside taste and ritual, plays an important role in switching adult smokers from cigarettes to smoke-free products.
Smoke-free alternatives are only for adults who would otherwise continue to smoke.
They are not for minors.
People who have never used tobacco or nicotine-containing products,
or those who have quit smoking.
This is the critical role they play.
WHY ARE THEY BETTER ALTERNATIVES?
Quitting tobacco and nicotine altogether is always the best decision. But in any given year, only about one in every 10 people who smoke cigarettes will quit.
MORE CHOICE FOR BETTER CHOICES
A wide variety of smoke-free alternatives have been developed to satisfy the diversity of needs and preferences.
Tobacco Harm Reduction
It’s widely accepted that science, technology, and regulation have enabled society to reduce the adverse effects of continuing potentially harmful behavior.
Nicotine: The facts and the misconceptions
Nicotine is a chemical that occurs naturally in tobacco. It is addictive and not risk-free. However, contrary to the beliefs of some, nicotine is not the primary cause of smoking-related diseases.
The burning problem
We’ve found other ways to enjoy tobacco—without burning it. Since burning tobacco creates so many harmful chemicals, we asked our scientists and engineers to find other satisfying ways to deliver flavor and nicotine for current smokers.
- Our Science
The problem with burning tobacco
3 min readWhat makes burning tobacco so harmful and how can this harm be reduced with smoke-free alternatives.
