At Philip Morris International, we are focused on our mission to one day stop selling cigarettes. The best choice for any adult smoker is to quit nicotine altogether. However, for those adult smokers who do not quit, they deserve better alternatives.
Going smoke-free is a very personal experience. There's no one way that works for everyone.
Step into a smoke-free life

Why cigarette sales are substantially declining in Japan
An independent study shows that cigarette sales reduce significantly when a smoke-free alternative is introduced to a large market.
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Making the change
Whether you quit completely – which is always the best choice – or switch to an alternative to cigarettes, we want to inspire you to embrace the smoke-free culture and start a new chapter in your life now.
Get inspired by people who've gone smoke-free

Real stories: Be inspired by those who quit cigarettes
1:18 to watch
Lynda quit to enjoy life
1:26 to watch
Kevin changed to feel more confident
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Chris helped his father change
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Ruth helped her friend change
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Osman's sister quit with his support
1:28 to watch