Fighting illicit trade

A global problem requires a global solution

The illegal tobacco trade is a global issue, with links to organized crime and terrorism. One in 10 cigarettes is sold on the black market, with serious consequences for consumers, and costs governments up to USD 50 billion a year. The scale of the problem is immense and demands integrated action. We are working with governments and other partners in the public and private sectors to address this problem. That's why we set up PMI IMPACT, a major initiative to fund projects around the world to combat illicit trade, why we track and trace our products, and why we continue to be global front-runners in education and awareness-building.