Digital Analytics Lead

PURPOSE OF THE POSITION Philip Morris is leading the transformation of our industry with Reduced Risk Products. The intent is to help every smoker to stop or switch to a less harmful alternative. This is our smoke free future mission. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward leaning, and agile. Digital is a fundamental foundation for our ambitions, as so many consumers and smokers interact with brands and each other through digital touchpoints. The Digital function is responsible for creating experiences to motivate awareness, consideration, activation, and loyalty; as well as the Digital Services required to enable these experiences. This team is helping to establish our modern communications vision, and lead the execution of new projects, capabilities, and programmes. Reporting to Manager Digital Analytics, the Digital Analytics Lead will be at the heart of our analytics operations, empowering our strategy development with data-driven insights, and accelerating insight generation and decision-making. Your role will involve understanding our business logic deeply, managing and analyzing the first-party data, and applying your expertise in machine learning and NLP to solve practical business problems. You will work with a big analytics team, guide, and help the team to build a solid and stable dataflow and the automation process. ACCOUNTABILITIES Accountability 1 Collaborate within Digital Analytics and with business teams to understand their challenges and objectives, translating business requirements into analytical projects. Accountability 2 Extract, clean, and preprocess data from various sources, including cloud and local databases, ensuring a seamless and efficient data flow. Accountability 3 Develop and maintain a robust data infrastructure to support analytics and machine learning operations. Accountability 4 Design together with business analysts in the team, build and implement machine learning or NLP models to address specific business needs, ensuring models are scalable and easily interpretable. Accountability 5 Conduct thorough data analyses using SQL and Python, turning complex datasets into clear insights and actionable recommendations by coworking with business analysts. Accountability 6 Communicate findings and recommendations to non-technical stakeholders, providing data-driven support for business decisions. Accountability 7 Participate in cross-functional projects, demonstrating strong teamwork skills and contributing to a collaborative work environment. REQUIREMENTS Work Experience • A proven background working on digital programmes and platforms in digital channels gained within an agency or client side. Previously worked as part of a digital department with at least 3 years of experience working in Digital Creative and/or Digital Media agencies and/or client-side digital experience. • Strong understanding of business logic and the ability to apply analytical approaches to solve business problems. • Proficient in SQL and Python, with a solid foundation in data manipulation and analysis. • Extensive knowledge of cloud and local database services, with a thorough understanding of data infrastructure and data flow. Familiar with at least 2 popular databases. • Experience with mainstream machine learning and NLP methodologies, with the ability to apply these techniques in a business context. • Good communication skills in English, capable of explaining complex concepts to a non-technical audience. • Bachelor's or master’s degree in applied mathematics, Statistics, Computer Science, or a related field. JOIN A GLOBAL MARKET LEADER PMI is the world’s leading international tobacco company, with six of the world's top 15 international brands and products sold in more than 180 markets. In addition to the manufacture and sale of cigarettes, including the number one global cigarette brand, and other tobacco products, PMI is engaged in the development and commercialization of Reduced-Risk Products (“RRPs”). RRPs is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke. For more information, see www.pmi.com and www.pmiscience.com. PMJ is an Equal Opportunity Employer.　 #LI-WA1 #LI-DNI #LI-DNP