Toronto, Canada





Job ID


BE A PART OF A REVOLUTIONARY CHANGE At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, come join us! The DTE (Digital Trade Engagement) Content Executive is responsible for the creation of the content at the DTE Platform and supporting the overall Indirect Retail Activation and PMI Smoke-free Vision. The role is responsible to increase the content effectiveness via making the deployments on time and having the right content for the communication tool as well as supporting Lead DTE Content on following up the process of the deployments. YOUR DAY TO DAY • Owning the content development process (Activation team, studio, and external agency) and alignment to deliver the deployment of the campaigns on the agreed timings. Following the corporate and non-branded content, activities, and tasks and coordination of the engagement tools (email campaigns, retailer survey and Tasks) via marketing cloud and other DTE Toolbox to support the campaigns. • Leading and managing Digital trade engagement projects/campaigns and leading the cross-functional collaboration for the successful execution of the projects. • Driving DTE content performance (emails, SMS, pop-up, reminders) and increasing overall members engagement by imitating and deploying engagement campaigns and activities. Analyzing content KPI’s, identify the opportunities, drive customer insights through digital analytics reporting to and create data-driven action plans, recommendations for future initiatives and campaigns that improve end customer experience. • Building and maintaining an accurate and transparent communication calendar that outlines all engagement initiatives and activities. WHAT WE ARE LOOKING FOR • A College/University degree in marketing, sales, or a related field (e.g., economics, business). • 3 Years of experience working in digital marketing with CPG/FMCG understanding the Trade engagement. • Excellent Project management skills that enable you to gather requirements, prioritize, execute, and manage stakeholders. • Excellent communication and teamwork skills Experience working with marketing agency is a plus. WHAT WE OFFER We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options. For this position the salary range is between $92 610 to $98 396 based on the level of experience plus a variable compensation based on performance. You will also be a part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. WHO WE ARE We are Rothmans, Benson & Hedges Inc., Philip Morris International’s subsidiary in Canada. Today we are Canada's second largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018, 2019 and 2022. We currently employ over 800 people throughout our six corporate and sales offices and our factory. Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products. Click on the following link to learn more about what RBH believes: Rothmans, Benson & Hedges is committed to providing equal employment opportunity for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their own unique capabilities, experiences, and perspectives to the organization. It is this diversity that adds value to our teams, as well as to our stakeholders. We are committed to providing equal employment opportunity regardless of race, ancestry, color, religion, sex, marital/family status (including pregnancy), national origin, sexual orientation, immigrant and newcomer status, gender identity/expression, age, citizenship, or disability. We consider qualified applicants who have passed the criminal background checks, consistent with legal requirements. We strive to recognize and value diversity and equity, and to ensure the inclusion of underrepresented groups and the four designated groups: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups. We welcome and encourage applicants to reach their full potential with us. We use artificial intelligence in the form of an algorithmic software in the application process to create efficiencies when sorting applicants and facilitate an effective screening process. Notwithstanding, the artificial intelligence software does not engage in autonomous candidate rejection and requires human intervention in screening relevant applications. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: FOLLOW US ON SOCIAL MEDIA: RBH LinkedIn: Facebook: Twitter: RBH website: #RBH