Are PMI's smoke-free products less harmful than cigarettes?

Our entire R&D organization is focused on developing satisfying products that have the potential to be less harmful than cigarettes for adult smokers around the world.

While not risk free, we believe that our breakthrough smoke-free products have the potential to present less risk of harm than continued smoking – but the best choice is to quit or not to start smoking.

We have set high standards for ourselves, and have put in place a rigorous scientific assessment program for our smoke-free products.

Studies on our most advanced smoke-free product, IQOS, are progressing rapidly and the results are encouraging. 

We invite you to read all about our latest findings, discover our most recent Scientific Update, or explore our publications on PMIScience.com.