HEETS, also known as HeatSticks in some markets, is a specially designed heated tobacco unit that contains tobacco and is intended for exclusive use with the IQOS holder.
They contain tobacco material and several filter sections. HEETS are made up of elements that include a tobacco plug, hollow acetate tube, polymer-film filter, cellulose-acetate mouthpiece filter, and outer and mouth-end papers.
The consumer inserts a HEETS into the IQOS holder, where it is heated up to 350˚C. The consumer can then draw on it to enjoy the real taste of heated tobacco.