IQOS is PMI’s brand of smoke-free products, including tobacco heating systems and e-vapor products.

IQOS tobacco heating systems heat specially designed heated tobacco units, without combustion, fire, ash, or smoke. This generates a flavorful nicotine-containing vapor, releasing the true taste of heated tobacco. The experience lasts about six minutes or 14 puffs, comparable to that of a cigarette.

Since there is no burning, the levels of harmful chemicals are significantly reduced compared to cigarette smoke. Our studies on IQOS heated tobacco products are progressing rapidly and indicate that it has the potential to present less risk of harm compared to continued smoking for adult smokers who switch to it completely instead of continuing to smoke. However, IQOS products are not risk-free and deliver nicotine, which is addictive.