IQOS ILUMA is our latest generation of heated tobacco product (HTP) and a new addition to our smoke-free products portfolio.

Launched in 2021, it combines innovative technology that works with PMI’s SMARTCORE INDUCTION SYSTEMTM that heats the tobacco from within. This technology is different from our original IQOS blade HTP devices (e.g., IQOS, IQOS 2.4, IQOS 2.4+, IQOS 3, IQOS 3 Duo, and IQOS 3 Multi). However, both blade and induction devices generate nicotine-containing vapor, releasing the taste of tobacco without combustion, and therefore without burning or emitting smoke.

The IQOS ILUMA holder can only be used with specially designed tobacco units called TEREA SMARTCORE STICKSTM.

HEETS or HEATSTICKS units can only be used with the original IQOS blade heated tobacco holders and cannot be used with IQOS ILUMA.

This technology requires additional information for consumers that is provided on our IQOS website and in our product warnings.