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  1. heated-tobacco-products

    • IQOS is Philip Morris International’s leading brand of heated tobacco products.

      IQOS tobacco heating systems heat specially designed heated tobacco units, without combustion, fire, ash, or smoke. This generates a flavorful nicotine-containing vapor, releasing the true taste of heated tobacco. The experience lasts about six minutes or 14 puffs, comparable to that of a cigarette.

      Since there is no burning, the levels of harmful chemicals are significantly reduced compared to cigarette smoke. Our studies on IQOS heated tobacco products are progressing rapidly and indicate that it has the potential to present less risk of harm compared to continued smoking for adult smokers who switch to it completely instead of continuing to smoke. However, IQOS products are not risk-free and deliver nicotine, which is addictive.

      Find out all about heated tobacco products, including what's in them and how do they work.

    • IQOS is not and never was an acronym. It is Philip Morris International’s brand name for its leading portfolio of heated tobacco products.

      The name IQOS was created to denote innovation and game-changing technology coupled with advanced science, and a name that we could protect and use in many markets.

      Although many third parties have falsely attributed acronyms to what “IQOS” means, none of these ideas are correct.

    • PMI's IQOS devices are tobacco heating systems used with tobacco sticks. HEETS, also branded as HeatSticks in some markets, are specially designed tobacco products (or units) that contain tobacco material and several filter sections.

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    • HEETS, also known as HeatSticks in some markets, is a specially designed heated tobacco unit that contains tobacco and is intended for exclusive use with the IQOS ORIGINALS heated tobacco holder that uses “blade” technology (IQOS ORIGINALS 1, IQOS 2.4, IQOS 2.4+, IQOS 3, IQOS 3 Duo, and IQOS 3 Multi).

      They are made up of elements that include a tobacco plug, hollow acetate tube, polymer-film filter, cellulose-acetate mouthpiece filter, and outer and mouth-end papers.

      The consumer inserts a HEETS into the IQOS blade holder, where it is heated without combustion. The consumer can then draw on it to enjoy the taste of heated tobacco. HEETS contain nicotine which is addictive and not risk-free.

      HEETS are not compatible with PMI's newer induction heated tobacco product, IQOS ILUMA, which has its own specially designed tobacco units called TEREA SMARTCORE STICKS™.

      Find out what is in PMI's heated tobacco products.

    • There is no global standard on where consumers can enjoy IQOS heated tobacco products.

      Check your local regulations about this emerging category of products. Public premises may also have their own rules on using or prohibiting use of smoke-free products. If the use of IQOS products use indoors is not prohibited either by law or by the premises operator, consumers should exercise commonsense with respect to where and around whom they use such devices.

    • IQOS ILUMA is Philip Morris International's latest generation of heated tobacco product (HTP).

      Launched in 2021, it combines innovative technology that works with PMI’s SMARTCORE INDUCTION SYSTEMTM that heats the tobacco from within. This technology is different from our IQOS ORIGINALS blade HTP devices (e.g., IQOS, IQOS 2.4, IQOS 2.4+, IQOS 3, IQOS 3 Duo, and IQOS 3 Multi). However, both blade and induction devices generate nicotine-containing vapor, releasing the taste of tobacco without combustion, and therefore without burning or emitting smoke.

      The IQOS ILUMA holder can only be used with specially designed tobacco units called TEREA SMARTCORE STICKSTM.

      HEETS or HEATSTICKS units can only be used with the original IQOS blade heated tobacco holders and cannot be used with IQOS ILUMA.

      This technology requires additional information for consumers that is provided on our IQOS website and in our product warnings.