We’re dedicated to doing something very dramatic – replacing cigarettes with the smoke-free products that we’re developing and selling.
That’s why we we’ve invested over USD 7.2 billion in research and development, and have over 400 dedicated scientists, engineers, and technicians developing and assessing potentially less harmful alternatives to cigarettes.
It’s the biggest shift in our history. And it’s the right one for our consumers, our company, our shareholders, and society.
To learn how we’re designing a smoke-free future, we invite you to read about our vision.