We’re dedicated to doing something very dramatic—replacing cigarettes with the smoke-free products that we’re developing and selling. 

That’s why we’ve invested more than USD 8.1 billion in research and development, and have more than 930 dedicated scientists, engineers, and technicians developing and assessing potentially less harmful alternatives to cigarettes.

It’s the biggest shift in our history. And it’s the right one for our consumers, our company, our shareholders, and society.

To learn how we’re delivering a smoke-free future, we invite you to read our vision.