Industry Value Chain

Understanding Our Global Business

Today, about 1.1 billion consumers smoke cigarettes and other combustible tobacco products. 

Our vision is to transform our business by manufacturing and selling smoke-free alternatives to replace cigarettes.

This bold change calls for an in-depth understanding of the entire value chain. That’s why we have developed a database with socio-economic data regarding our sector for all countries around the world – and we are making this information publicly available to anyone who may find it of interest. 

Below you can access information about each stage of the global tobacco value chain, and the full Tobacco and Nicotine Database. The Tobacco and Nicotine Database is based on publicly available sources, subscription-based resources and company information that we have collected and aggregated for your convenience.

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Tobacco Growing

15 million growers grow 5.8 million tons of tobacco on 3.3 million hectares.

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Thousands work in the curing and processing of tobacco leaves.

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1.6 million people manufacture 6 trillion cigarettes and 350 billion cigars/cigarillos.

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Suppliers & Distributive Trade

Tobacco products are sold in 14 million points of sales worldwide.

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Taxation & Illicit Trade

Excise and VAT taxes on tobacco yield USD 390 billion for governments, which would be higher if not for illicit trade.

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consumers thumb

1.1 billion people smoke tobacco products, of them 860 million people smoke cigarettes.

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Due to technical issues the download of the database is temporarily unavailable. Meanwhile, please refer to the User Guide for the detailed information about the database and contact in case of questions.

Do you have any additional information that can be included in our database or suggestions for improvement? We invite your feedback at

Below please find important information about this database:

While reviewing the database, please refer to general terms and conditions of use of our website and the Guide to the Tobacco and Nicotine Database.

Not all data or data categories are used in our business or influence our decision-making.  

This database contains links to websites operated by third parties. These links are provided as a convenience to you and as an additional avenue of access to the information contained in those sites; they should not be viewed as an endorsement of the content of these linked sites or opinions of their authors. 

We cannot guarantee that the information in the database is fully accurate, complete, or current. The information in the database includes estimates, which are drawn from a number of internal and external sources; all estimates are subject to inherent limitations and potential inaccuracies. The Guide to the Tobacco and Nicotine Database explains that specific assumptions and other factors were used to help us present these estimates; these assumptions and other factors may prove to be inaccurate. 

Other sources of data are available, and we encourage you to consult those sources. Any reliance upon the material in the database is at your own risk.