It's Time to talk facts5 min read
When it comes to alternatives for adult smokers many believe that they do not have clarity on their smoke-free alternatives. We’d like to talk about the facts.
In today’s hyper-connected world, it’s harder than ever to separate facts from fiction. When it comes to alternatives for adult smokers, there is a huge amount of misinformation, with many adult smokers believing that they do not have clarity on their smoke-free alternatives.
In a recent study of 16,099 adults across 13 countries commissioned by Philip Morris International, 68 percent of adult smokers said they would be more likely to consider switching to smoke-free products if they had clarity on how they differ from cigarettes.
Let's look at the facts
Most smoke-free products contain nicotine, which is addictive and is not risk-free. However, nicotine is not the primary cause of smoking-related diseases.
Burning is the problem
Nicotine is an important part of why people use tobacco products. As a result, nicotine plays a critical role in smoke-free products, in order to be acceptable alternatives to continued smoking.
Philip Morris International (PMI) is a tobacco company working towards a future without cigarettes.
We invest in research & development
All of our scientific results are available on our PMIScience website.
Millions of adult smokers have already switched
We publish our results
We encourage independent verification of our science
Today, there are 1.1 billion smokers in the world according to World Health Organization (WHO) estimates. There will still be more than 1 billion smokers by 2025.
It's time for a conversation
Some countries have banned smoke-free alternatives, leaving adult smokers with only two options – continue smoking or quit. With 9 out of 10 adult smokers continuing to smoke, it’s clear we need a real-world solution to reduce these numbers.
Technology and science are progressing at an unprecedented pace. Smoke-free products are now available, and people deserve to know about them. That’s why It’s Time to have a meaningful conversation which puts adult smokers at the center of the debate.
It’s Time to Talk.