It's Time to talk facts

5 min read

When it comes to alternatives for adult smokers many believe that they do not have clarity on their smoke-free alternatives. We’d like to talk about the facts.

It's time Time to talk facts

In today’s hyper-connected world, it’s harder than ever to separate facts from fiction. When it comes to alternatives for adult smokers, there is a huge amount of misinformation, with many adult smokers believing that they do not have clarity on their smoke-free alternatives.

In a recent study of 16,099 adults across 13 countries commissioned by Philip Morris International, 68 percent of adult smokers said they would be more likely to consider switching to smoke-free products if they had clarity on how they differ from cigarettes.

Let's look at the facts

Most smoke-free products contain nicotine, which is addictive and is not risk-free. However, nicotine is not the primary cause of smoking-related diseases. 


Burning is the problem

It's time to talk facts_Burning is the problem

Nicotine is an important part of why people use tobacco products. As a result, nicotine plays a critical role in smoke-free products, in order to be acceptable alternatives to continued smoking.

Philip Morris International (PMI) is a tobacco company working towards a future without cigarettes.


We invest in research & development

It's time to talk facts_6 million

All of our scientific results are available on our PMIScience website.


Millions of adult smokers have already switched

It's time to talk facts_8m dollars

We publish our results

It's time to talk facts_340 publications (1)


We encourage independent verification of our science

It's time to talk facts_transparent

Today, there are 1.1 billion smokers in the world according to World Health Organization (WHO) estimates. There will still be more than 1 billion smokers by 2025.


It's time for a conversation

It's time to talk facts_no alternative

Some countries have banned smoke-free alternatives, leaving adult smokers with only two options – continue smoking or quit. With 9 out of 10 adult smokers continuing to smoke, it’s clear we need a real-world solution to reduce these numbers.

Technology and science are progressing at an unprecedented pace. Smoke-free products are now available, and people deserve to know about them. That’s why It’s Time to have a meaningful conversation which puts adult smokers at the center of the debate.

It’s Time to Talk.