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Why now is the time to act
It's time to start a conversation. With more than one billion smokers worldwide, smoking is a global health problem. Although the risks of smoking are well known, the World Health Organization predicts there will still be more than one billion smokers in 2025. It's time to have a different conversation to address this issue. So let's talk.
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Our progress
PMI announces ambition to become a more than two-thirds majority smoke-free company by 2030
4 min readAt our 2023 Investor Day, PMI’s leaders outlined the company’s forward-focused business strategies and ambitions, aimed at building on our smoke-free success to date and accelerating the end of cigarettes.
