Smoke-Free Life | PMI - Philip Morris International

At Philip Morris International, we are focused on our mission to one day stop selling cigarettes. The best choice for any adult smoker is to quit nicotine altogether. However, for those adult smokers who do not quit, they deserve better alternatives.

Going smoke-free is a very personal experience. There's no one way that works for everyone.

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Why cigarette sales are substantially declining in Japan

An independent study shows that cigarette sales reduce significantly when a smoke-free alternative is introduced to a large market.

Multiple studies suggest youth initiation of heated tobacco products is low 3 min read

Nicotine and youth 5 min read

What’s the difference: Heated tobacco products and e-cigarettes 2 min read

Top 15 myths about smoke-free alternatives: Frequently asked questions 5 min read

The role of nicotine 3 min read

Vaping: Origins, safety, ingredients, and regulations 5 min read

Study shows e-cigarettes' disease risk-reduction potential 4 min read

Where will be the first place in the U.K. to quit smoking? 4 min read

Taking the lead: PMI’s Board reaffirms the company’s corporate purpose 3 min read

10 facts about the FDA’s modified risk tobacco product authorization of IQOS 5 min read

People have to know the facts to make informed decisions 2 min read

U.S. FDA action enables millions of American smokers to give up cigarettes 5 min read

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Making the change

Whether you quit completely – which is always the best choice – or switch to an alternative to cigarettes, we want to inspire you to embrace the smoke-free culture and start a new chapter in your life now.

Get inspired by people who've gone smoke-free

Real stories: Be inspired by those who quit cigarettes

Lynda quit to enjoy life

Kevin changed to feel more confident

Chris helped his father change

Ruth helped her friend change

Osman's sister quit with his support

Lizzie helped her husband quit