At Philip Morris International, we are focused on our mission to one day stop selling cigarettes. The best choice for any adult smoker is to quit nicotine altogether. However, for those adult smokers who do not quit, they deserve better alternatives.
Going smoke-free is a very personal experience. There's no one way that works for everyone.
Step into a smoke-free life
Japan—becoming a smoke-free country
Since the introduction of heated tobacco products in Japan, cigarette sales have declined around five times faster than in preceding years.Read Article
Our Transformation Delivering a smoke-free future 2 min read
Our Initiatives Unsmoke your mind 5 min read
Making the change
Whether you quit completely – which is always the best choice – or switch to an alternative to cigarettes, we want to inspire you to embrace the smoke-free culture and start a new chapter in your life now.