Smoke-free life
Giving up cigarettes, and enjoying a smoke-free life, is not always easy. But what is a smoke-free life? It’s about building a culture where people are encouraged to remove cigarettes from their lives. We hope you are inspired by these stories.
At Philip Morris International, we are focused on our mission to one day stop selling cigarettes. The best choice for any adult smoker is to quit nicotine altogether. However, for those adult smokers who do not quit, they deserve better alternatives.
Going smoke-free is a very personal experience. There's no one way that works for everyone.
Step into a smoke-free life
Smoke-Free Life
Behind the scenes of the world’s first smoke-free island
After the local council decided to move towards a future without cigarettes, the untainted aroma of simple Greek cooking is once again wafting from the tavernas of Astypalea, “the butterfly of the Aegean”.
5 min read
Making the change
Whether you quit completely – which is always the best choice – or switch to an alternative to cigarettes, we want to inspire you to embrace the smoke-free culture and start a new chapter in your life now.
Get inspired by people who've gone smoke-free
