At Philip Morris International, we are focused on our mission to one day stop selling cigarettes. The best choice for any adult smoker is to quit nicotine altogether. However, for those adult smokers who do not quit, they deserve better alternatives.
Going smoke-free is a very personal experience. There's no one way that works for everyone.
Step into a smoke-free life
Why cigarette sales are substantially declining in Japan
An independent study shows that cigarette sales reduce significantly when a smoke-free alternative is introduced to a large market.3 min read
Making the change
Whether you quit completely – which is always the best choice – or switch to an alternative to cigarettes, we want to inspire you to embrace the smoke-free culture and start a new chapter in your life now.