While heating tobacco is one possibility in developing alternatives to cigarette smoking, another approach is to produce a nicotine-containing aerosol without the use of tobacco. Our e-vapor products use nicotine that is extracted from tobacco leaves. These battery-powered devices – commonly known as e-cigarettes – vaporize a liquid solution containing nicotine and flavors.
In 2014, we acquired Nicocigs, a leading e-cigarette company in the U.K., which produces a variety of products (Nicocig and Vivid) that includes disposables, rechargeables, and tank systems.
In addition, under an agreement announced in 2013, Altria Group, Inc. has made available its e-cigarette products exclusively to PMI for commercialization outside the U.S., which we currently sell under the brand name Solaris in Israel and Spain.
We have now launched our next generation e-vapor product platform that we call IQOS MESH. The heating technology behind IQOS MESH is a completely new approach to e-vapor generation. It uses a metallic mesh punctured with tiny holes to heat a pre-filled, pre-sealed e-liquid cap (called VEEV) that contains pharmaceutical-grade nicotine and flavors. In each VEEV cap, there is a new MESH heater, eliminating the need to manually replace it. The consumer activates the heating process by pressing on a button. As the heater is in contact with the e-liquid in the cap, it heats the e-liquid to generate a nicotine-containing vapor.
Unlike typical e-cigarette cartridges, VEEV caps are manufactured, assembled, pre-filled, and pre-sealed in a fully automated process in our European production facilities. IQOS MESH also features puff-activated heating and a low-liquid level detection system that ensures the consistency and quality of the vapor generated and inhaled. These improvements address the current concerns of adult vapers in relation to quality, safety, consistency, and origin of the e-liquid.
Our new vaporization technology, along with seven new unique e-liquid flavor offers, is currently available in the U.K.
How long will PMI be in the cigarette business?
Heating tobacco to release flavors and nicotine while eliminating combustion.
What are our scientific studies saying about our breakthrough products?