IQOS VEEV e-vapor products

3 min read
Our next generation e-vapor product platform, IQOS VEEV.
Iqos Veev from Philip Morris International

While heating tobacco is one possibility in developing alternatives to continued cigarette smoking, another approach is to generate an aerosol by heating an e-liquid formulation.

We are developing the next generation of e-vapor technology

Our e-vapor products use nicotine that is extracted from tobacco leaves. These battery-powered devices—commonly known as e-cigarettes—vaporize a liquid solution containing nicotine and flavors.

We launched our next generation IQOS VEEV e-vapor product platform in select markets in 2020. This represents a new approach to e-vapor generation.

It uses IQOS VEEV MESH heating technology—a metallic mesh with tiny holes to heat a pre-filled, pre-sealed pod (called VEEV) containing nicotine and flavors. This generates a nicotine-containing vapor.

Unlike typical e-cigarette cartridges, VEEV pods are manufactured, assembled, pre-filled, and pre-sealed in our European production facilities. IQOS VEEV also features puff-activated heating and a low-liquid level detection system that ensures the consistency and quality of vapor generated and inhaled.