IQOS VEEV e-vapor products

3 min read
Our next generation e-vapor product platform, IQOS VEEV.
Iqos Veev from Philip Morris International

We are developing the next generation of e-vapor technology

While heating tobacco is one possibility in developing alternatives to continued cigarette smoking, another approach is to generate an aerosol by heating an e-liquid formulation.

Our e-vapor products use nicotine that is extracted from tobacco leaves. These battery-powered devices—commonly known as e-cigarettes—vaporize a liquid solution containing nicotine and flavors.

We have now launched our next generation e-vapor product platform, which we call IQOS VEEV.

The heating technology behind IQOS VEEV, which has begun launching in select markets in 2020, is a new approach to e-vapor generation.

It uses IQOS VEEV MESH heating technology—a metallic mesh with tiny holes to heat a pre-filled, pre-sealed pod (called VEEV) containing nicotine and flavors. This generates a nicotine-containing vapor.

Unlike typical e-cigarette cartridges, VEEV pods are manufactured, assembled, pre-filled, and pre-sealed in our European production facilities. IQOS VEEV also features puff-activated heating and a low-liquid level detection system that ensures the consistency and quality of vapor generated and inhaled.