At PMI, it is our ambition to replace cigarettes with science-based smoke-free products as soon as possible.
These products provide nicotine without burning, making them a much better alternative to cigarettes.
We are growing our portfolio of smoke-free products, providing a range of better choices to satisfy the diverse taste, usage, technology, and price preferences of every adult smoker.
These products, which are addictive and not risk-free, are only for those adults who would otherwise continue to smoke.
Discover our smoke-free products
Our smoke-free portfolio currently includes heated tobacco, e-vapor, and oral smokeless products
The number of adult smokers who have switched to our IQOS heated tobacco products and stopped smoking.
The number of markets in which PMI’s smoke-free products are currently available for sale—either in key cities or nationwide.
USD 10.5 billion +
The total amount PMI has invested in the development, scientific substantiation, manufacturing, commercialization, and continuous innovation of our smoke-free products.