Purposefully phase out cigarettes

Our priority is to address the health impacts associated with smoking by offering smoke-free, science-based alternatives that have been proven to be a far better choice than cigarettes for those adults who would otherwise continue to smoke.



phase out cigarettes roadmap

Our 2025 Roadmap goal

See our full 2025 roadmap


Intentionally work toward phasing out cigarettes by ensuring that smoke-free products represent at least 30 percent of our shipment volumes and more than half of our net revenues by 2025 while continuing to reduce our combustible shipment volume.

Key performance indicators to track our progress

fundamentals background

See full performance metrics

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Learn more about PMI’s Sustainability Index in our Integrated Report 2021. See the full performance metrics and related footnotes here.

Jacek Olczak CEO PMI

We can make an important contribution to accelerating the end of smoking. To achieve this objective, we are dedicating the vast majority of our resources to commercializing our smoke-free products. Everyone within our organization—regardless of business function—plays a crucial role in delivering on this purpose. We recognize that PMI alone cannot achieve a smoke-free future. Such systemic change requires a collaborative multistakeholder approach. In particular, we actively advocate for others in the industry to follow our lead by transforming their businesses, phasing out cigarettes, and reporting transparently on progress.

Jacek Olczak, Chief Executive Officer
phase out cigarettes roadmap

Our progress in 2021

Read more in our Integrated Report

2021 performance highlights​

  • Smoke-free products represented 73 percent of PMI’s commercial expenditure in 2021.
  • PMI’s combustible shipment volume decreased by 26.3 percent versus 2015.
  • See our Business Transformation Metrics for a comprehensive overview of our progress and efforts to shift resources to best deliver on our company’s purpose.

This online content about our Integrated Report should be read in conjunction with PMI’s 2021 Integrated Report. The information and data presented here cover the 2021 calendar year or reflect status at December 31, 2021, worldwide, unless otherwise indicated. Where not specified, data come from PMI estimates. Please also refer to 'This report at a glance' on page 5 of the 2021 Integrated Report for more information. Aspirational targets and goals do not constitute financial projections, and achievement of future results is subject to risks, uncertainties and inaccurate assumptions, as outlined in our forward-looking and cautionary statements on page 252. In the 2021 Integrated Report and in related communications, the terms “materiality,” “material,” and similar terms, when used in the context of economic, environmental, and social topics, are defined in the referenced sustainability standards and are not meant to correspond to the concept of materiality under the U.S. securities laws and/or disclosures required by the U.S. Securities and Exchange Commission.


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