Seek net positive impact in wellness and healthcare

Researching and developing smoke-free alternatives that are scientifically substantiated to be less harmful than cigarettes was the first step in our journey to address our most significant negative externality: the impact of cigarette smoking on health.

In the process, we have expanded our social, human, intellectual, and manufactured capital in ways that allow us to move from a value proposition centered on doing less harm toward one where we can seek to have a net positive impact on society. With an eye on the long term, we intend to use this capital to develop adjacent avenues of growth in wellness and healthcare.

PMI’s investment and innovation approach in wellness and healthcare is part of a larger transformation that puts science, technology, and sustainability at the heart of our company’s future. We aim to deliver products and solutions that improve people’s lives.

To achieve this objective, we are relying on and expanding our existing core capabilities and seeking partnerships with respected entrepreneurs and companies that offer complementary experience and qualifications in relevant fields.

As described in our Statement of Purpose, with a longer horizon in sight, the critical element that completes PMI’s transformation is to think beyond a smoke-free future, and how our company can leverage the expertise and capabilities that we have accrued and developed and expand into adjacent avenues of growth, with offerings that go beyond tobacco and nicotine. This is part of our company’s natural evolution into a broader wellness and healthcare business.

Leveraging our knowledge in preclinical safety, toxicology, epidemiology, and clinical research, coupled with our worldclass capabilities in brand-building, consumer insights and understanding, market access and distribution, we intend to develop and responsibly commercialize innovative and differentiated products and to expand our research and design to address unmet patient and consumer needs.

Although we are at the beginning of this journey, it all starts by exploring new business opportunities naturally linked to our core purpose. Our commitment is clear, and our intention is set: we are transforming our company for good, and this means thinking about long-term value creation and taking action to make this a reality.