Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions. The Consumer Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to millions of adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future. Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills; collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place. For our Insights team in London we are therefore looking for a Hub Manager Audience Management (Acquisition)! In this position, you will be responsible for all audience management operational activities in the markets, seeking to drive conversion and retention. As a hub manager, you will work closely with the OC on strategy application. With markets and the rest of the hubs, you will help to activate and evangelize customer segmentation via chosen technology platforms, create experiment frameworks, analyse results, and structure programs covering a wide variety of customer-facing channels and touch points (paid, earned, and owned online and offline channels). You will provide analysis to devise new ways to tap into consumer data in order to fuel the broader data driven consumer engagement strategy. You will review briefs to come with data-driven audience segmentation and targeting strategies and will activate these in the CDP, working closely with global and local partners! You will: • Thoroughly understand what our proprietary audience solutions and native audience targeting capabilities platforms offer, and be able to explain the concept (and train) a wide audience with different levels of understanding. • Be continuously gaining a deep understanding of existing consumers with the intention to execute targeting strategies to increase revenue, reduce churn, increase customer sentiment, and grow community using the Global Segmentation Framework while taking into account local market nuances. • Crafting effective segmentation and personalization for both prospective and existing consumers and use data for decision making and storytelling by using tools such as Treasure Data, Salesforce DMP, Google Analytics, and others. • Enable efficient lead scoring, campaign tracking, lead management, database health, targeting, segmentation strategies, and alignment with sales initiatives. • Identify and analyse different audiences for different websites per market that can be used for personalization activities. • Summarizing and documenting audience segment findings and insights to continuously improve targeting efforts. • Run test results, provide insights and actively find optimization opportunities for targeting and retargeting strategies and make impactful recommendations for audiences based on existing campaigns and analytics findings. • Develop best practices for audience sizing, characteristics and ability to apply demographic, psychographic, and behavioural data insights to audience segments, cross channels. • Continuously identify, assess, and prioritize audience opportunities and identify best channels & markets for testing, and aid content & media team to craft the most effective targeting solution. • Contribute to local partnership and vendor selections by sharing hub/markets needs and inputs with OC dedicated teams. We’re looking for someone with: • Bachelor’s degree in Marketing, Business Management, Mathematics, Statistics, Economics, or related field. • Demonstrated excellence in conceptual thinking and analytical problem-solving. You must love data, and should constantly be asking the question "why?” • Expertise in CRM, marketing automation systems and lead scoring. • The desire and ability to take a stand and advocate a course of action, presenting supporting facts and data to back up your position. • Understanding of databases and data modelling e.g. Oracle, Microsoft SQL Server, MySQL a strong plus. • Data science and statistical knowledge with business or operational mind set. • Self-starter, exhibiting great enthusiasm in moving initiatives forward across multiple teams. • Experience with DMP platforms and audience segments a plus. What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to improve the lives of a billion smokers. PMI is an Equal Opportunity Employer # LIJobs