Consumer Experience Acquisition Internship

Be a part of a revolutionary change Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by transforming our business and building our future on one clear purpose – to deliver a smoke-free future. This transformation will revolutionize every area of our business. The products we sell. Where we sell them. How they’re manufactured and delivered. The way we talk to our customers and engage with society. It’s the perfect setting place to start your career. As you take your first steps, you’ll have the backing of a multinational business combined with the freedom of a start-up. You’ll bring a positive mindset and fresh perspective to projects that can make a huge difference to so many. About the BRIDGE program You will be a part of the PMI’s family during your 6+6 months long, full-time internship. During the program you will perceive monthly scholarship of 944€ (gross salary). You will have the opportunity to benefit from the fully paid online Master, validated and recognized by Universidad Camilo Jose Cela and Fundación Universitaria y de Empresa. *Please note that we do not sign University agreements for curricular internships, as we already sign one with the financed Masters at UCJC THE OPPORTUNITY You will be part of the Consumer Experience Team in Philip Morris Spain. We are looking for someone that help us excel in the Consumer Experience our IQOS users have in Spain. You will be part of the Learn, Try & Buy pillars, supporting the Lead generation, Guided trial and Lending programs by detecting improvement opportunities, defining strategy and solutions, and implementing them end to end. You will make and see your ideas materialize to help us boost quality acquisition to grow the category within the market. RESPONSIBILITIES - Strategy Development: Support the development and implementation of the strategies on consumer experience programs. - Data Analysis: Using data and analytics to track key performance indicators (KPIs) related to awareness, trial and purchase stages, and in collaboration with Data team identify trends and insights to translate them into corrective actions to improve the experience in the specific programs addressing specific gaps and opportunities. - Ensure that all operational activities are executed in compliance with applicable laws, marketing code, EA guidelines and PMI procedures. - Cross-Functional Collaboration: Working closely with various departments such as brand marketing, commercial ops, portfolio, IT and customer care to ensure a cohesive, integrated and positive consumer experience in the loyalty and advocacy programs. - Improve processes mechanics according to feedbacks from field and data insights REQUIREMENTS You have: • A recent degree in marketing, business management, or similar • Working fluency in English (B2 level and above) • Excel and Power BI Experience is a plus You also have: · Communication Skills: Excellent written and verbal communication skills to interact with customers, team members, and stakeholders. · Problem-Solving: Strong analytical and problem-solving skills to identify issues and find creative solutions to improve the consumer experience. · Project Management: Organizational skills to manage and implement consumer experience improvement projects. · Continuous Improvement: A mindset focused on continually improving the consumer experience based on feedback and data analysis. · Empathy: The ability to understand and empathize with customers' concerns and needs, providing a personalized experience. Our success depends on the men and women who come to work every day with a sense of purpose and an appetite for progress. Join PMI and you too can: · Seize the freedom to shape your future and ours. We’ll empower you to take risks, experiment and explore. · Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. · Pursue your ambitions and develop your skills with a global business –our staggering size and scale provides endless opportunities to progress. · Take pride in delivering our promise to society: to deliver a smoke-free future