
Our 2025 Roadmap goals
See our full 2025 roadmapMAXIMIZE THE BENEFITS OF SMOKE-FREE PRODUCTS
Develop and commercialize science-based, smoke-free alternatives, making them available in 100 markets (of which at least half in low- and middle-income markets) and continuing to increase the total number of users.
Deploy robust youth access prevention programs in indirect retail channels and ensure the sales of our products abide by our Marketing Codes.
Key performance indicators to track our progress

See full performance metrics
view dataLearn more about PMI’s Sustainability Index in our Integrated Report 2022. See the full performance metrics and related footnotes here.
The right thing to do
The best thing is to never start smoking. For those who do smoke, their best course of action is to quit tobacco and nicotine use altogether.
Read moreThe business case
Through our early and sustained investment in R&D and consequent leadership in technology and innovation, we have built a powerful position and competitive advantage in scientifically substantiated smoke-free products, which can help accelerate the decline in cigarette smoking.
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Our progress in 2022
Read more in our Integrated ReportThis online content about our Integrated Report should be read in conjunction with PMI’s Integrated Report 2022. Unless otherwise indicated, the data contained herein cover our operations worldwide for the full calendar year 2022 or reflect the status as of December 31, 2022. Where not specified, data comes from PMI financials, non-financials, or estimates. Unless explicitly stated, the data, information, and aspirations referenced do not incorporate PMI’s Vectura Fertin Pharma business (consolidating the 2021 acquisitions of wellness and healthcare companies Fertin Pharma A/S, Vectura Group plc., and OtiTopic, Inc.), nor the late 2022 acquisition of Swedish Match AB. Please also refer to 'This report at a glance' on page 2 of the Integrated Report 2022 for more information. Aspirational targets and goals do not constitute financial projections, and achievement of future results is subject to risks, uncertainties and inaccurate assumptions, as outlined in our forward-looking and cautionary statements on page 214. In the Integrated Report 2022 and in related communications, the terms “materiality,” “material,” and similar terms, when used in the context of economic, environmental, and social topics, are defined in the referenced sustainability standards and are not meant to correspond to the concept of materiality under the U.S. securities laws and/or disclosures required by the U.S. Securities and Exchange Commission.