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Job Description

Head of Digital Sales & Performance

Welcome to PMI Here at PMI we want to be far more than a leading cigarette company. We’re building PMI’s future on smoke-free products that are a much better choice than cigarette smoking. Indeed, our vision – for all of us at PMI – is that these products will one day replace cigarettes. Our company is changing – and dramatically. Could you be part of a truly dynamic worldwide team dedicated to an ambitious new vision? About the role As the Head of Digital Sales & Performance, you will pay a pivotal role in achieving online volume objectives and contributing to market share growth through leading, managing and developing our eCommerce offer. This will involve contributing to the development of our overall Omni-channel strategy and directing the implementation in line with our long-term vision and overall business objectives. You will be building individual and organizational digital capabilities, motivating and managing a dedicated and passionate digital team. Your key areas of focus will include: Strategy You will be working closely with the Digital Director to define and drive the UK Digital eCommerce strategy in order to achieve sales objectives, building the brand and driving product awareness of IQOS. Sales You’ll be accountable for the online P&L both in our own eCommerce channel and via 3rd party digital marketplaces where we sell our products. You will be also responsible for developing and executing trading strategies to drive performance and achieve sales and profit targets, whilst working effectively with Development teams to lead the online lifecycle of products and availability. Collaboration This will involve close collaboration the Deployment function to build a strong business plan, ensuring a joined up Commercial approach across all sales channels. You will plan and execute the marketing and promotional calendar, driving sales and margins, improving average transaction size, loyalty and product purchase frequency. You will work with our headquarters in Switzerland to ensure alignment with our global Digital vision whilst maintaining local relevance for the UK market. Digital Media You will take ownership of all Digital Media planning and buying, being responsible for the budget for and making decisions about paid search. SEO To achieve maximum return on investment in paid search campaigns, you’ll drive the optimization of copy and landing pages for search engine marketing. This will also include overseeing the execution of tests, collection and analysis data and results. Consumer To increase and maintain the online customer experience of IQOS, you'll work closely with the UX/UI team. People Management As a people manager, you’ll also be responsible for a team, working with them in terms of development, mentoring and motivation to achieve the set objectives. Your team will rely on you to give clarity of direction and for the clear communication of the strategy. About You You’ll have previous and significant experience in digital performance including media, SEO and ecommerce. You’ll enjoy leading, mentoring, educating and motivating a great team, and think strategically around how you are able to successfully lead the team to hit their targets. Ideally you’ll have previous experience in a sales environment, and demonstrate your ability to handle different stakeholders while being objective and target focused. You’ll possess excellent communication skills and have the ability to speak and present to the board. You’ll be looking for a career in a company that is truly global in reach, and offers great people the opportunity to develop and grow themselves. If you’re looking for a job that challenges, inspires and rewards you, take a closer look at what we’re trying to do, and apply now. At PMI we see equal pay for equal work between women and men as the baseline standard for equality and we've proven that our actual pay practices match our good intentions with the Global EQUAL-SALARY Certification. On top this PMI is an equal opportunities employer.
  • Contract
    Full-Time
  • Location
    London, United Kingdom
  • Department
    Digital
  • Remaining Openings
    1
  • Job ID
    21297
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