What we offer?
As the world's most successful cigarette company, Philip Morris International has taken the dramatic decision to eventually replace cigarettes with breakthrough smoke free products. More than 8 million adult consumers across 48 markets have stopped smoking and switched to IQOS, an innovative product that heats tobacco instead of burning it.
We are looking for a Market Researcher Executive that will support Israel organization by achieving commercial results for IQOS, while maintaining the competitiveness of our leading cigarette brands by:
-Collecting and analyzing market and consumer information of legal age smokers/users (LAS/U) from a variety of traditional (off-the-shelf or customized research techniques including ethnography, online communities, exit surveys, crowdsourcing, etc.) and non-traditional sources (i.e. secondary data, syndicated studies, desk research, digital sources, market visits, consumer interviews, etc.) in order to generate consumer trends and insights.
-Building empathy for the customer by producing in-depth understanding of LAS/U needs and critical experiences.
-Connecting the dots across a variety of data sources and continuously building our knowledge about LAS/U.
-The Market Research Executive is responsible for providing relevant, timely and actionable insights and information about LAS/Uand the marketplace, for the development, refinement and evaluation of business and marketing programs within complex business areas.
The Market Research Executive report to the Consumer Journey Insights Manager.
- Work with internal clients to determine business needs, and how market data & consumer insights could be used to take decisions. This also requires developing partnerships across the business to increase the impact of Market Research.
- Organize and/or execute formal and informal market research activities in order to gather actionable consumer insights and market trends, which are reliable base for marketing and strategic decision.
-Develop Market Research Requests, Questionnaires and/or Focus Groups Discussions guides for ad hoc market research studies in cooperation with external suppliers (market research agencies) and/or Market Research Hub/Cluster in order to ensure that findings will correspond to PMI internal clients' needs (Marketing Team, Sales...).
-Develop and maintain consumer and retail databases.
- Closely cooperate with market research agencies in order to ensure timely delivery and accurate research data and reports, and provide feedbacks in order to improve conclusions, recommendations and form of the final reports.
-Organize and participate in the selection process of market research agencies in order to engage agency that can fulfill our requirements, i.e. offer the best service at acceptable price that is in line with the budget.
-Design and lead lean & agile research projects to support key business decisions. This could include, but is not limited to: market visits, consumer discovery, observing & interviewing consumers, digital sources (i.e. Google Analytics, social media listening) and desk research.
-Interpret and clearly communicate market research results to all relevant stakeholders (brand/marketing/sales teams, management, market research colleagues as well as other internal users) in an effective and efficient way, through written reports, presentations and leading workshops with internal clients.
-The executive will be expected to use a variety of methods to communicate results and get buy-in from stakeholders, including executive summaries, dashboards, infographics, and data-driven stories, workshops and data visualization.
- Actively contribute to the ongoing development of marketing strategies by providing necessary back-up information, answer to internal clients' ad hoc requests and provide them with relevant market and consumer data.
-Actively contribute to the regular monthly reporting process.
- Responsible for providing support to Consumer Journey Insights Manager regarding project and budget status (including procurement related paperwork) and other business related topics
- Ensure that all market research studies are carried out in line with PMI policies & procedures in order to reduce and avoid possible risks that may negatively affect Company performance.
-Background in statistics, psychology, sociology or engineering preferred (but not limited to these). -Experience with behavioral economics welcomed.
-Looking for candidates with experience working with quantitative and qualitative data in market research (agency or client side).
-Overall, at least 2-3 years of experience working in market research agency, with a focus on quantitative research projects. The candidate will need to be well familiar with identifying & solving problems with ad hoc studies.
-A high level of comfort with Microsoft Excel, Power Point and similar software is necessary.
-Experience working with SPSS/R, Big Data, Data Science and data visualization (e.g. Power BI, Stratifyd, and Tableau) a plus, but not required.
-Looking for candidates that have demonstrated an open-minded, curious and learning / experimental approach to solving problems.
-Experience in working with a variety of traditional and non-traditional data sources, including, but no limited to: digital data sources, economic indicators. -Experience in working with Google Analytics and Google Trends is a plus.
-The candidate will be expected to be comfortable extracting insights from quantitative and qualitative data, and 'connecting the dots' across multiple data sources.
-Attention to detail is expected for example, to spot data errors and ensure reliable reporting to Management.
-Communication & influencing skills will help to deliver against objectives in a dynamic matrix organization.
-Storytelling (balancing between insights and action ability in a compelling, clear and impactful way), flexibility (being open to frequent change) and independency is a strong plus.
-Passion for understanding LAS/U consumers and finding patterns in the data is required.
-Lean & Agile mind-set .
-Fluent in English and Hebrew.
-Comfortable working in a virtual team and working across cultures.
-The candidate should be comfortable to travel throughout Israel, Eastern Europe region and Switzerland.
-Continuous learning, curiosity, experimenting, risk-taking, problem solving- advantage.
Who we are?
Philip Morris International: Delivering a Smoke-Free Future. Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. PMI is building a future on a new category of smoke-free products Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI’s smoke-free IQOS product portfolio includes heat-not-burn and nicotine-containing vapor products. As of June 30, 2019, PMI estimates that approximately 8.0 million adult smokers around the world have already stopped smoking and switched to PMI’s heat-not-burn product, available for sale in 48 markets in key cities or nationwide under the IQOS brand. For more information, please visit www.pmi.com and www.pmiscience.com