Philip Morris is leading the transformation of our industry with Reduced Risk Products. The intent is to help every smoker to stop or switch to a less harmful alternative. This is our smoke free future mission. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward leaning and agile. Digital is a fundamental foundation for our ambitions, as so many consumers and smokers interact with brands and each other through digital touchpoints. The Digital function is responsible for creating experiences to motivate awareness, consideration, activation and loyalty; as well as the Digital Services required to enable these experiences. This team is helping to establish our modern communications vision, and lead the execution of new projects, capabilities and programs.
Reporting to the Head of Digital Projects, the Manager of Digital Projects is responsible for the governance of Digital Projects a part of the Digital function in Philip Morris Japan. Acting as the main point of contact for all Digital Projects in PMJ with our Marketing and Consumer Programs teams to plan the deliverables of any digital project, then ensure the successful delivery of that project from start to end. Prioritization of our strategic objectives against the business KPIs. Responsible for the time and materials required for delivery of any project using internal or consultancy/partner resource.
A Digital Business partner to Marketing and Consumer Programs, responsible for the planning and implementation of all Digital Projects to ensure their successful delivery. The Manager of Digital Projects is a member of the Digital Management team, ensuring all Paid, Earned and Owned Media strategies, tactics, projects and programs developed by the Digital Activation department are optimally planned, implemented, deployed and optimized.
Facilitating all projects are delivered and co-ordinating activities across all Digital departments (Activation, Advertising, Experience and Loyalty). Responsible as the business interface and business owner for all projects between Digital and the IT function including IT Product Management, but also with Solutions Delivery, Platform Operation. Core responsibilities are to plan, design and ensure the delivery of innovative, impactful and successful digital communications programs across Paid, Owned and Earned Digital media, plus ensure reporting and optimization. Focus is delivery advertising, experiences and loyalty for our acquisition programs, retention programs, branded and unbranded activities, IQOS Services (including Subscription, Lending, referral, Loyalty), Corporate positioning and Employer Brand.
Support innovation across our Digital Media activities, managing and co-ordinating the briefing and input from our Digital Agency Partners. Embed cross channel insight and optimization recommendations across all digital media strategies. Manage a team that will support start-to-end, paid owned and earned digital media strategy initiatives.
1.) Establish and drive Digital Projects governance from business briefs to business requirement documentation (BRD), with the support of Paid, Owned, Earned Media teams, PMO, and IT Projects.
2.) Drive communication and co-ordination for the success of the projects and provide project status reports and other project information to project stakeholders (e.g. Paid Advertising, Digital Activators, Loyalty, Digital Experience and IT) and Affiliate Management Team on a regular basis.
3.) Ensure measures are taken in Digital Projects to improve retention and acquisition, and increase overall NPS, manage scope change and expectation, including risk analyses, impact assessment, needs assessment, financial analysis, requirements signoff, UAT planning and execution, contingency and deployment plans.
4.) Drive the Digital Projects within agreed scope, budget, resources and timing, and ensuring that the Paid, Owned, Earned Digital Media strategies are implemented and executed as planned, to satisfy our overall digital strategy, programs and commercial objectives.
5.) Lead the tactical activities to drive digital transformation across the business: 1. Define and manage business operating model with internal and external stakeholders. 2. Ensure the adoption and BAU activities of new solutions. 3. Define and track business KPIs.
6.)Collaborate with all members of the IT team, and partner with other members of the Digital function, to ensure they deliver the transitions from discover phase to build phase, and transitions from technical testing to UAT. Work closely with teams throughout Legal and Compliance to ensure good work/practice is put in place, highlighted, shared, understood and followed.
- University Degree
- 5-8+ years of relevant work experience in digital marketing in high-technology/FMCG companies.
- Experience in measuring program effectiveness and using data-driven metrics to achieve reliability and scalability.
- Experience in managing digital projects, and understand paid, owned, earned media strategies.