Job Description

Business Intelligence and Consumer Insights Analyst

Philip Morris in Ukraine is looking for a highly experienced Data Analyst at Market research team who will support Ukraine organization in building consumer-centricity by: • Connecting the dots across a variety of data sources and continuously building our knowledge about the consumer (market data - adult consumers - net promoter score) • Building empathy for the customer by producing in-depth understanding of critical experience, pain points and delights • Visualizing data to populate insights within a company MAIN ACCOUNTABILITIES: • Use data visualization (consumer trackers and NPS system) to identify 'knowledge gaps' about consumer's motivations and experiences with IQOS and competitive products • Conducts adhoc research to address specific business questions that cannot be answered by analyses of regular NPS or other business performance indicators. Utilizes a variety of off-the-shelf or customized market research techniques (including online surveys, ethnography, exit surveys, crowdsourcing, etc.) and acts with a sense of urgency (most projects completed in < 4 weeks) • Performs a regular update/ report of Key Consumer Performance Indicators (KPI) & NPS KPIs in order to inform all management layers of the Company and develop and populate Dashboard that will be used as a basis for root-cause analysis • Conducts real time market analysis to generate consumer insights for Commercial team, using consumer feedback via NPS (Net promoter score) system & data / performance dashboards/ CRM REQUIREMENTS: • Experience working with BI Platforms (Tableau, Microsoft Power BI), SQL, Stratifyd • Experience working with process mining, B2C customer oriented metrics is a plus • Higher Education (University Degree in in Mathematics, Statistics and Advanced analytic, Marketing, Social Science) • Working Experience: 3+ year experience in data analytics, market research, strategic planning or customer experience before moving to client-side • Strong analytical skills • Excellent communication & presentation skills • The candidate will need to be experienced in identifying & solving problems with business cases. • A high level of comfort with Microsoft Excel, Power Point and similar software is necessary WHAT WE OFFER: • You will work in truly international environment • You will get unique development opportunities • You will enjoy building your network among highly professional colleagues • You will get competitive level of compensation & social package
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    Kyiv, Ukraine
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