Petaling Jaya, Malaysia





Job ID


At PMI, we have chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. We are committed to inclusion & diversity and is proud to be an equal opportunity employer. You’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions. We’re looking for a Consumer Insights Analyst based in our Malaysia office. Bring us your curiosity and a desire to challenge the everyday and we’ll give you lots of opportunity. You’ll help us improve, inject innovation and create new ways of working of working that span the whole world! Key responsibilities: • Perform real time analyses on bottom-up NPS data, particularly root cause analyses via data mining & collaborating with other teams, to build hypotheses that feed in to actions / further research / projects for addressing their respective objectives. • Manage customized research studies to ensure business questions are answered timely, providing actionable and meaningful insights to enable in-depth understanding of episodes, pleasure and pain points along the Consumer Journey. Good research project management includes managing the research agencies and collaborating with internal teams (esp. Consumer Experience & Commercial team) to meet the information needs. • Manage and maintain the integrity of PMI’s international marketing research protocols in order to ensure the accuracy, reliability and global comparability of strategic consumer and brand information. Manage the research agencies to ensure accurate and quality execution of the research methodology, meaningful insights being delivered an deployed to drive business impact. • Integrate different data sources to provide consumer/market insights and facilitate business impact recommendation/next step, contributing to fact-based consumer targeting, support content development and evaluation of brand/trade activations. • Manage and guide the external research partners to ensure consumer research are executed according to the agreed quality, cost and timeline as well as research objectives are being answered comprehensively. • Administrative support in terms of contract approvals, agreements, commitments, translation of the questionnaire in order to ensure smooth execution of the all research projects. Ensure that all research briefings, contracts, research reports are approved by legal department before proceeding and fully compliant to PMI policies. Essential Skills and competencies: • Minimum 5 years’ experience in Market Research, including at least 3 years of market research, business planning or Marketing experience in leading FMCG companies. • Significant experience in managing qualitative and quantitative research and external partners (e.g. research agencies). • Possess high level of timely delivery of data accuracy, quality and cost efficiency. • Strategic thinker and able to conceptualize solutions. • Demonstrate analytical, business-acumen and problem-solving skills. • Strong people skills with proven influencing and delivery power to work across-functionally and collaborate. • Excellent communication and interpersonal skills. • Enthusiastic and ambitious self-starter with a strong drive for results. • Experience working in agile teams and processes. • Holds a Degree in Marketing, Business, Statistics or equivalent.