Bucharest, Romania





Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. We are currently looking for an outstanding individual to join our Digital Marketing department working as: SEO & Digital Analytics Executive Job purpose: Partnering closely with the commercial counterparts, the SEO & Digital Analytics Executive is responsible for defining and implementing the SEO strategy for all the user-facing digital assets (B2B & B2C), ensuring the maximization of all SEO opportunities (both content & technical) and for timely and accurate reporting/analysis on digital assets’ performance. Duties and Key Responsibilities: • Coordination or execution of both SEO and digital analytics audits in order to highlight the improvement opportunities • Identify SEO opportunities by in-depth user & search trends understanding • Coordinate content SEO efforts, either by ensuring all the SEO basics are being met or creating specific content for unmet needs • Improve the technical SEO efforts by coordinating the identification & implementation of technical enhancements to the digital assets • Perform either ad-hoc or periodic reporting on the performance of the digital assets and provide actionable insights to various business stakeholders • Automate recurrent digital analytics reporting in data visualization tools as Google Data Studio • Coordinate the implementation of custom digital analytics tracking on the digital assets • Ensure SEO and digital analytics readiness before the go live of any user-facing digital asset • Collaborate with global and local vendors on project delivery, timeline and priorities Qualifications and Capabilities: • University degree in marketing, communication, digital or related fields of study • Strong expertise & capabilities in working with Google Analytics, Google Search Console and Google Data Studio is a must • Background in digital, preferably with at least two years of experience in SEO (both technical and content) • Strong capabilities in tracking digital campaigns performance and impact in both online/offline results • Capabilities in technical digital marketing (CMSs, eCommerce platforms) • General knowledge in defining consumer journeys and touchpoints strategy • Technical savvy and digital savvy • Ability to work under pressure, multitasking and time constraints • Enthusiastic learner and excellent communicator • Strong analytical and problem solving capabilities • Communication in English should be at proficient level, as you will be working with cross-functional teams based either locally or abroad What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to improve the lives of a billion smokers.