Zurich, Switzerland


External Affairs



Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible! We’re completely transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. Transforming the industry entails a major transformation in our business model and ways of working, increased complexity, higher demand for cross-functional collaboration, and addressing continuously evolving strategic challenges. This creates a unique and dynamic environment for the management of the business, requiring intensive support from the Strategic Planning & Prioritization team. Do you thrive in a cross-functional environment? Are you an avid believer in teamwork and synergies, passionately driving for results in a project-based organization? Then help us make a difference as an External Affairs Communications Lead. Your 'day to day' As a Communications Lead you will support on PMSA’s online and social media text/video/photo corporate and science content strategy in alignment with global external communication touchpoints and local assets. It includes the monitoring and reporting on social media initiatives, content sentiment, press reports, and corporate tools as well. Moreover, you will ensure that key global and local initiatives are planned and amplified according to the relevant audiences and priorities. Key responsibilities • Contribute to the establishment of the corporate and science focused publishing schedule for PMSA across social media streams. • Manage the affiliate’s corporate market website and its content in alignment with both local and global communication priorities/needs. • Develop relevant stories and narratives within the company and across PMI to amplify, identify trending topics and create a dynamic content offline and online which meets different audience interests and needs for the various platforms. • Continuously align with relevant communication partners internally and externally in order to guarantee coherent, timely and synergized communication to consumers on core digital platforms throughout the business units. • Support the Head of communications and EA department in rolling out cross communication initiatives and campaigns throughout the appropriate business units. • Act as main agency contact in the company to ensure that content and issues on digital platforms are addressed accurately, as well as secure approvals for crisis management, non-commercial content briefs and monitoring. • Instruct third party agencies to produce, edit and post non-commercial assets (e.g. ad-hoc text, photo and video) across social media platforms in a timely manner and ensure appropriate follow-up to ensure a flawless execution. • Monitor and analyze media coverage about the company in print, online and social media with the appropriate tools. We’re looking for someone with: • Master’s degree in communications or related fields. • Proven experience in communication within an international company and/or in a communication agency. • Seasoned experience in collaboration and management of third-party agencies. • An effective communicator who is action oriented and comfortable working with multiple partners. • A good sense of emotional Intelligence is a strong asset. • Build collaborative relationships, demonstrates empathy and resilience. • Thrive in complex, matrix environments with high tolerance for ambiguity. • Strategic mindset with a strong drive for results • Strong interpersonal savvy and collaborative mindset • German as native language. Proficient in English and French. • Familiar with CMS tools, Sprinklr and Google analytics What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to improve the lives of a billion smokers. PMI is an Equal Opportunity Employer