London, United Kingdom





Job ID


Head of Consumer Data and Analytics Here at PMI we want to be far more than a leading cigarette company. We’re building PMI’s future on smoke-free products that are a much better choice than cigarette smoking. Indeed, our vision – for all of us at PMI – is that these products will one day replace cigarettes. Our company is changing – and spectacularly. Could you be part of a truly dynamic worldwide team dedicated to a results-oriented new vision? Purpose of the Role The Head of Consumer Data and Analytics is responsible for leading and developing a team and infrastructure which will design and provide advanced analytics, reporting and data science solutions with the aim to help the organization understand critical business drivers and identify new growth opportunities! This includes hands-on approach in pioneering big data analysis, implementing machine learning algorithms and altogether creating end-to-end integrated solutions and applications for insights generation, performance measuring, automated reporting, descriptive analysis. About the Role You will drive the commercial strategy with the wider CX and SP&D (Strategy and Program Deliver) teams using the data and insights consolidating one version of the truth and being able to present it in a simple and concise manner. For the CX team to deliver better consumer experience, automate consumer-based actions and closely track pre/post interventions in an automated way, you will drive CX and VOC systems and data solutions! You will play a pivotal role in developing and maintaining an environment suitable for rolling-out data science and machine learning solutions within the organization. This includes coordinating cooperation and communication between the commercial departments locally and regional/headquarter Consumer Data teams and other departments in other markets. You’ll be working closely with stakeholders to define and prioritize the key business questions to be answered through various analysis and data science solutions. You will be doing this by developing and maintaining algorithms and automated dashboards for various purposes such as: user classification, automated forecasting, clustering analysis, user sentiment analysis, advanced performance reporting, business insights generation etc. You’ll be able to drive the main strategic directions for the business by proactively exploring data and suggesting data-driven solutions. You will be proactively analysing business performance and communicate findings and recommendations to relevant stakeholders. As a line manager, you’ll lead a team of data scientist/analysts and provide them with technical, theoretical and business acumen mentorship and support. Who we are looking for We are looking for someone with an established track record in a similar role ideally in the area of consumer data analytics and data science. You have extensive experience in building and developing highly efficient data teams. You have demonstrated the ability to analyse data and to draw insights that shape business decisions showing clear business acumen, commercial understanding and consumer centricity. You are someone with strong influencing and collaboration skills that can think strategically and is interested in keeping constant pace with understanding latest data science/machine learning solutions and securing high expertise. This includes reading case studies, attending seminars, courses etc. What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to improve the lives of a billion smokers. We believe that an inclusive workplace and diverse team makes us stronger. We aim to create a diverse and inclusive workplace, based on a variety of perspectives and a diversity of thinking. PMI is an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital and civil status, parenthood and disability.