Nicosia, Cyprus





Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Introducing smoke-free products shifts the focus of our entire business. We’re fast moving from a B2B to a B2C model – and our newly created Customer Centric Organisation (CCO) team is driving that commercial transformation. Their role is to understand customer conversion journeys in different international markets, then to find the best ways to connect with smokers and convince them to switch to reduced-risk products. We’re looking for customer-centric people with strong B2C experience to play a part in this major marketing transformation. If you have omni-channel skills in e-commerce, marketing, channel strategy, customer experience or digital strategy, it’s a career-changing opportunity to shape a new global function and help create a smoke-free future. Your ‘day to day’ • Being the market owner of all stages of the consumer journey, the incumbent is ultimately accountable for the design the overall Acquisition & Retention strategy and the deployment of all the programs relevant to the Consumer Journey phase. • Develop and lead consumer programs and strategies in line with all phases of consumer journey (Awareness, Acquisition & Retention) • Lead and work in collaboration with cross functional teams during projects and initiatives to improve NPS and Consumer experience • Translate consumer insights into effective action plans that will maximize consumer value and expand consumer base • Secure on-going engagement with our consumer base via portfolio offerings and out/in-store experiences that will shape stronger advocacy for our smoke-free vision • Provide clear input on content development to the market Marketing & Digital team, to ensure customer appreciation across the entire customer lifecycle Who we’re looking for • Academic Background: University Degree in Marketing / Business Administration or other related fields. MBA or MSc will be considered an advantage • Relative Experience: 3-5 years’ experience in similar roles in consumer focused industries or other related multinational environment, with a proven record of managing demanding projects/programs • Fluency in English and Greek as well as strong business acumen • Consumer centric mindset, Comprehension of new consumer “phygital” reality, Strong leadership and project management skills What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to improve the lives of a billion smokers.