London, United Kingdom





Job ID


Be part of a progressive transformation. At PMI, we’ve chosen to do something really huge. We’re building our future on smoke-free products. Our smoke-free transformation means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to rewrite the rules but with the support and scope of a vast global business. It’s ambitious, fast-paced and highly collaborative – if you want the opportunity to find new ways to connect with consumers, there’s no better place to progress your career. Reporting to the Head of Digital, the Digital Conversion Manager owns the management, planning and execution of our eCommerce corporate website, owned channels and testing. You'll be constantly looking at ways to improve our experience to encourage more visitors to find, explore, experience and buy, working closely with our Marketing, Legal and External Affairs functions for the development of all Digital content. Your day to day You'll develop, manage, improve and deliver all of our digital owned media channels (ecommerce, digital shopper and digital out of home), demonstrating your expertise in user experience design, Information Architecture, Digital Design and Digital Content, Service Design and Measurement / Insight / Reporting. Displaying and applying a strong understanding of the importance of personalization and performance marketing, you will collaborate with other digital marketing leads to deliver tactical initiatives through our Digital Owned Media. You will manage and mentor the Digital Consideration team, supporting them in the delivery of campaigns and encouraging them to create whilst offering space to deliver. You'll have opportunity to collaborate with teams throughout PMI, including the Global Digital team, to deploy global assets locally, as well as brief local needs and share locally envisaged campaigns and assets. You'll be able to explore new platforms' potential and relevancy to complement our existing assets and embed new ways of collaborating with other functions, using data to power insight and optimisation for our digital owned media activities. Who we're looking for • A demonstrable background in ecommerce within global organisations • Experience across branded and campaign web sites, SEO, digital engagement, mobile and apps, gained within an agency or client side • You'll ideally have experience across diverse industries within e-commerce and demonstrable knowledge and experience in delivering digital implementation and innovation within Digital Owned Media consumer experiences • Demonstrable experience in strategic implementation of digital owned media channels and technologies. • Successful experience in delivering projects in the digital world The how is as important as the what at PMI, so you'll demonstrate a truly collaborative , agile and transparent way of working, allowing your team the space to deliver and valuing a diverse range of opinions and perspectives. You'll be proficient in collaborating with a range of partners, both internal and external. You will ideally come from a D2C background, with recent experience in a similarly fast-paced and growing e-commerce business. What we offer Working with us offers a career that is fast-paced and exciting. We also want it to be rewarding. From our smart work environment allowing a blended approach to home and office working, to our enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you. Our commitment to inclusion PMI is on a continuous journey to ensure that all of our employees feel welcome and feel that they belong. We have a number of internal networks that are inclusive and open for anyone to join, including networks covering employees from ethnic minority backgrounds, LGBTQ+ and gender. We’re also very proud to be the first global company to be awarded Equal Salary Certification. We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme. PMI is an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.