Stockholm, Sweden





Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions. Digital at PMI is dynamic, diverse and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business. The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to shape and define the future of digital, but with the support and scope of a vast global business. It’s challenging, fast-paced and highly collaborative – if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career. Your ‘day to day’ We are now looking for a Digital Marketing Manager to join our organisation and be responsible for our eCommerce platform and digital activities in Sweden. Your responsibilities would include: • Own and shape the eCommerce budget and P&L • Monitor and analyse KPIs for operations, sales and marketing effectiveness for our online store, • Analyse key eCommerce drivers, evaluation of promotion effectiveness and definition of best-in-class e-merchandising practices • Define strategies in relation to traffic acquisition, sales, retention, conversion, A/B testing and reporting of the eCommerce Channel • Evaluate online users’ behavior to deliver engaging online experiences via constant Conversion Rate Optimisation (CRO) techniques • Drive innovation and enable personalisation by utilising advanced eCommerce tools and transforming them into new omnichannel e-services/initiatives/features. • Lead & monitor eCommerce, CRM journeys & website key metrics to improve channel effectiveness, (UX/UI) usability and performance • Ensure availability and website performance • Orchestrate the formulation of 3rd partnerships aiming to create new IQOS e-marketplaces for acquisition purposes • Manage the relationships with 3rd parties and intermediary services • Oversee Paid Media & SEO strategy • Work in close collaboration with Global Team and Marketing Team so as to shape local and global roadmap of new product launches and overall initiatives Who we’re looking for The ideal candidate will have worked for 5+ years within ecommerce and digital marketing and have the following skills and experience: • Proven experience managing a budget and having P&L responsibility • Experience leading and building a team • Excellent understanding of eCommerce, operations and web analytics (Google Analytics, Power BI etc) • Email marketing skills and experience working with at least one email service provider (ESP) platform • Experienced working cross-functionally in pursuit of a shared goal • Strong knowledge of digital marketing and social media • Excellent planning, communication and presentation skills • Strong in MS Office, especially Excel • University degree in a relevant field • Swedish language skills highly advantageous About you In addition to the skills and experience above, we are looking for a colleague who: • Thrives at working in a team environment and loves to develop their team • Is hands-on and doesn’t shy away from accountability and responsibility • Is highly analytical and always tries to think outside the box to find solutions and drive business forward • Brings high energy and positivity to the team • Adapts to change and is quick to pivot when needed What we offer Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to deliver a smoke-free future. Sound like the ideal role for you? We would love to receive your application! Interviews will be conducted on a rolling basis and all candidates must have the legal right to work in Sweden. Please note due to GDPR purposes, all applications and CVs must be logged via our candidate portal and not sent via email.