Toronto, Canada





Job ID


Be a part of a revolutionary change At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of millions of smokers in the country. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. As a Product Executive, you will coordinate planning and development of product portfolio and offline marketing strategies aimed at growing of our portfolio products and legal age consumer awareness. YOUR DAY TO DAY • Management of the brand(s) product development and deployment process in order to meet current and forecasted demand, respond to the consumer needs including identifying opportunities, business case development, coordination with key stakeholders, obtaining local and global approvals, developing packaging & pricing, briefing and aligning commercial & back-office teams. • Ongoing maintenance of our portfolio of special product offers & bundles; pricing proposals, measuring, and tracking performance, optimizing product offers to maximize performance, and coordinating deployment with key stakeholders. • Lead the Offline Consumer Engagement strategy. Including development and execution of all offline consumer education/engagement initiatives, as well as management of 3rd party agencies. • Assess the results of brand initiatives and take steps to achieve agreed launch objectives. • Planning, agency management, developing all deployment details, and monitoring in-field execution, as well as ongoing offline competitive analysis and monitoring. • Develop and maintain constructive relationships with agencies/vendors in order to ensure the provision of high-quality services within satisfactory lead-times at competitive prices and according to RBH standards. • Control all direct marketing expenses and analyze the efficiency and cost-effectiveness of all marketing activities for the brand portfolio in order to achieve maximum return on investment. YOU ARE THE RIGTH FIT IF YOU HAVE • Bachelor’s degree in Marketing or any relevant Degree in Marketing • Min 3+ years previous experience in Product development & Marketing, preferably in Brand Management. • Experience in the vaping industry is a strong asset. • Experience in product development, brand building & offline engagement • Strong analytical skills – able to convert insights into action. • Excellent time and project management skills, including the ability to work on multiple projects at the same time. PMP Certification is a plus. • Able to lead large groups and projects with multiple stakeholders. • Highly articulate with an excellent command of written English. • Background in customer acquisition, re-engagement and retention strategies is a strong asset. • Bilingual: French/English is an asset. WHAT WE OFFER We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options. You will also be a part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.  WHO WE ARE We are Rothmans, Benson & Hedges Inc., Philip Morris International’s subsidiary in Canada -an International Fortune 500 Company. Today we are Canada's second largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018 & 2019. We currently employ over 700 people throughout our six corporate and sales offices and our factory. Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products. Click on the following link to learn more about what RBH believes: Rothmans, Benson & Hedges is committed to providing equal employment opportunity for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their own unique capabilities, experiences, and perspectives to the organization. It is this diversity that adds value to our teams, as well as to our stakeholders. We are committed to providing equal employment opportunity regardless of race, ancestry, color, religion, sex, marital/family status (including pregnancy), national origin, sexual orientation, immigrant and newcomer status, gender identity/expression, age, citizenship, or disability. We consider qualified applicants who have passed the criminal background checks, consistent with legal requirements. We strive to recognize and value diversity and equity, and to ensure the inclusion of underrepresented groups and the four designated groups: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups. We welcome and encourage applicants to reach their full potential with us. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: