Tokyo, Japan





Job ID


Purpose of the role: The role leads and owns the development of the Brand campaigns (IQOS Blade) and supports deployment of all Brand Campaign assets. The role should possess a deep understanding of PMI's products and consumers and narratives that translate those concepts to broader audiences. The key areas of accountability and coverage are • Brand campaign development for IQOS Blade • Support team for deployment of assets of all Brand Campaigns • Deployment across paid (digital & print), and media plan • Management of agency • Deploy/Execute of project as planned • OC coordination Accountability: • Develop the Brand campaign (IQOS Blade) and own the deployment plan, ensuring obtaining approval from AMM • Deploy/Execute (IQOS Blade Brand Campaign and assigned Brand Campaign assets) the development, production, execution and monitoring of projects, and ensuring obtaining supervision from AMM • Trans creation & internal (Legal, EA, MRCI) approval support for all development assets / toolbox, research • Agency coordination for campaign development • Internal coordination for asset needs across org • Risk Management & content compliance to brand & legal requirements (and optimized for search and user experience) • Online and Offline content strategy – contact point for OC for master assets (support AMM) • Offline & online content trans- creation and management • Multichannel / Omni channel publishing • Content Versioning and A/B Testing • Monitor content effectiveness - consumer F/B • Performance tracking, analysis & reporting (Cadence meeting) • Budget management /POs (Agency/Budget management) • Performance tracking, analysis & reporting (Cadence meeting) Work Experience: • 5 years’ experience in marketing and planning brand activities in consumer goods industries or in advertising, media or consulting firms servicing consumer goods businesses • Experience in brand communications. Competencies: Critical Skills • Learning mindset and capability • Analytical thinking • Influencing / Interpersonal Skills (for cross-function alignment) • Consumer led creative thinking Critical Behaviors • Strong collaborator and enabler for collaboration across teams. • Agile and able to operate in complex and demanding, changing environment. • Stand alone