Antwerp, Belgium





Job ID


Did you know that Philip Morris International is undergoing a revolutionary business transformation? We will be far more than a leading cigarette company. We want to change society and deliver a better, smoke-free future. Thanks to the imagination and perseverance of thousands of people at PMI, we have developed smoke-free alternatives to cigarettes. And it does not stop there. We are investing in a portfolio of innovative products beyond nicotine. So, whether in new product development, commercialization, operations, science, you name it, we are putting our vision into reality every day and make the change happen, right now. In this role, you will support the development of the IQOS brand from a consumer standpoint, facilitating the company transformation by driving the cultural transformation from a brand-centric to a consumer-centric organization. JOB PURPOSE The role of the Brand Manager RRP is a key position within the Reduced Risk Products Benelux Department. You will be able to shape creative strategies to make IQOS a successful brand in Benelux. You will translate these strategies into local action plans and implement these into the Benelux market. You will be responsible for all brand and product content across all channels. You will report to the Brand Marketing and Content Manager. PRINCIPAL ACCOUNTABILITIES • Propose strategies and action plans to improve the consumer experience and long-term market share and sales targets. • Lead the implementation of key strategies and action plans in mostly cross-functional teams. • Liaise with RRP deployment teams to ensure consistent branding and storytelling across all touchpoints. • Manage creative agency (-ies) by providing clear briefs, outlining strategy, what has to be accomplished, the scope of assignments and project timelines. • Follow the global Brand Guidelines /toolkits and adapt them to the local environment. • Be the guardian of proper use of all content and messaging. Experience with copywriting is a big plus. • Analyze marketing activities to achieve the highest ROI on programs and projects. EDUCATION, EXPERIENCE & DESIRED KNOWLEDGE AND SKILLS • University degree in Marketing, Communication or related field • Min. 7 years of professional experience of Consumer Marketing with leading FMCG/Health Care or other related companies/industries; ideally in consumer centric functions; • Strong consumer focused mindset and with in-depth knowledge of consumers in (one of) the Benelux markets; • You are able to simplify complex issues and translate them into relevant and compelling consumer propositions • Creative spirit: You are able to turn a consumer pain point into a positive consumer experience; • Strong cross-functional project management skills (leading cross-functional teams); • Excellent collaboration skills with both internal & external stakeholders; • Fluency in English and Dutch is required; French is a plus; • Computer skills: Word, Excel, PowerPoint. What will the selection process look like? Talent Acquisition (TA) will perform an initial screening to assess whether candidates match with the defined vacancy requirements. If this is the case, the candidate will be invited for 2 competency-based (virtual) interviews. In parallel, you will be asked to complete online assessment tests*. At the end of the process, each candidate will receive the assessment results, as well as actionable feedback for their further development. *Assessment Tests The tests are integrated in the selection process to increase objectivity of the final decision making. The assessment tests for this role is a cognitive ability test. The results will not be saved in the employee’s file, and will only be used in the context of the vacancy for which the employee is applying. Results are therefore not used for purposes of performance evaluation. • Cognitive Ability Test: Report links under three headings: 1. Deductive reasoning (measuring the ability drawing logical conclusions) 2. Inductive reasoning (measuring conceptual and analytical thinking) 3. Numerical reasoning (measuring capacity to understand numerical data and interpret mathematical information correctly)