Taipei, Taiwan





Job ID


Be a part of a revolutionary change ! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business, and building our future on smoke-free products . With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. (Your "day to day") *Consumer Relationship Management (CRM) -Obtain business requirement from project/program lead and develop digital activiation plan including consumer journey, content review, communication channel (i.e. email, SMS, LINE), target audience selection - Assess feasibility with OC Headquarter and Regional Digital Hub based on system capability - Create brief to Digital Hub with expected deliverables, timeline and KPI - Validate journey set up in SalesForce Marketing Cloud meets business requirement - Review testing scenarios, support and ensure it’s completed on time - Governance content transcreation with Marketing and Digital Hub - Propose post-launch optimization plan based on performance and reflect in next campaign *Audience Management and Performance Analytics - Facilitate with stakeholders the creation of always-on data-driven marketing campaign or program based on global consumer segmentation - Advise project/program lead on their data driven marketing activities and provide input on their data strategy - Evaluate practicalities and potential of the use of (1st, 2nd, 3rd party) consumer data to drive personalized marketing - Has capability for utilizing data analysis to generate consumer insights, trend reports - Responsible for maintaining data governance (What we offer) Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: - Seize the freedom to define your future and ours. We empower you to take risks, experiment and explore. - Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. (Other requirement) - 5+ years of experience in related areas including CRM, data driven marketing, audience management, analytics - An excellent communicator with senior stakeholders, brands, peers and reports in English (conversational and presentational) - Experience with digital analytical tools (e.g. Google Analytics, Adobe Analytics or Power BI), tag management systems (e.g. Adobe Tag Manager) and Data Management Platforms - Experience managing relationships within a large, multinational, matrix organization - Experience with SEO or managing Social Media will be a plus - Mandarin is must