London, United Kingdom





Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different directions. The Consumer function is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver smarter, science-backed alternatives to millions of adults around the world who would otherwise continue to smoke. It is only by focusing on our strategic priorities and the right organization that we are fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives to cigarettes - a smoke-free future. Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change for the benefit of adult smokers on their way to better alternatives. You’ll develop your skills; collaborating across functions, markets and regions. If you want to play a part in driving one of the biggest societal changes of our time, there’s no better place! For our Digital Media operations team in London we are therefore looking for a Digital Paid Media Operations Manager. The overall purpose of this position will be responsibility for overseeing the subject matter experts (SMEs) supporting the deployment of digital paid media campaigns in 5 Regional Hubs who service 60+ countries, driving brand awareness and commercial success of Smoke Free Products through Digital Media channels. This role will support our Digital Media operations from London, providing directions on paid media processes to the Hubs by leveraging the collaboration with the paid media strategy team. This role will monitor resource capacity, maintain vendor relationships to scale digital media operations, plan global and local deployment roadmaps and ensure timely delivery of global and local digital marketing campaigns to the markets through the Hubs. You will: • Oversee Digital Marketing Operations for Digital Media in the 5 Regional Hubs that will implement global and local digital marketing campaigns in 60+ countries • Work closely with Regional Hub Paid Media Leads in the 5 Regions to ensure Digital Media is providing quality services to the markets, and support the Regional Hub Paid Media Lead, when digital marketing execution does not meet expectations • Oversee global operations governance and facilitate audits of subject matter experts (SMEs) in the Hubs to direct performance challenges • Maintain operations excellence to ensure that global and local digital marketing campaigns are completed timely and to the market’s satisfaction • Provide feedback on opportunities in Digital Media to the Head of Digital Media so strategy can be updated or altered • Monitor resource capacity and budget within operations, scale operations with agency consultants as needed and maintain vendor relationships for operational efficiency, negotiating competitive rate cards and handling good receipts on work performed • Measure and evaluate relevant paid media KPIs, providing ongoing practical insights into campaign performance to relevant partners • Supporting the Paid Media Hub Leads in analyzing post-campaign results against objectives to improve performances of market’s campaigns. • Highlight and share standard methodologies amongst relevant PMI communities to standardize the paid media knowledge scouting potential opportunities for the markets! We’re looking for someone with: • Master’s degree in marketing or business preferred with experience in digital marketing / digital paid media advertising preferred • Proven experience in corporate or agency handling global Digital Media operations (restricted marketing categories preferred) • Ability to manage multiple priorities in a fast-paced environment, collaborating with multiple partners across the global digital footprint to drive brand awareness and commercial success • Strong people management skills with experience on managing remote teams in multiple locations and agency relationships. • Experience working with leading DMP’s e.g., SFDC/Krux, and DSP’s e.g., MediaMath and The Trade Desk. • Strong knowledge of data and audience management, segmentation, and data privacy. What we offer: Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. PMI is an Equal Opportunity Employer