Prague, Czech Republic





Job ID


We are looking for an experienced and result-driven Digital Manager, who will be responsible for setting up, implementing and managing the overall company's digital marketing strategy with the key focus on growth of E-commerce channel. We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels. RESPONSIBILITIES: • Develop and implement a comprehensive digital marketing strategy including E-commerce, Social Media and Paid Media, while utilizing best practices in online shopping to drive sales • Analyze online activity in relation to traffic acquisition, sales, conversions, a/b testing, and reporting • Prepare and manage the digital marketing budget related to E-commerce • Oversee day-to-day management and execution of e-commerce, social and paid campaigns • Manage e-commerce functionalities, implements new e-commerce features and enhancements • Manage the product catalogue, pricing and promotions – from proposal to configuration and testing • Manage the superior consumer shopping experience on the website all the way to order fulfillment • Define, monitor and analyze KPI´s for operations, sales and marketing effectiveness of the online store • Develop the annual Marketing & Promotion plan in collaboration with the Marketing Department • Work cross-departmentally to align campaign strategies and goals across the organization • Create the strategy to expand and setup online presence to affiliated e-retailers • Maintain knowledge of industry best practices and new technologies • Manage, lead, supervise and motivate members of the digital marketing team • Co-develop paid and social media strategy REQUIREMENTS: • 3+ years of experience with Digital Marketing Management with focus on E-commerce • Social and Paid media experience as an advantage • Proven work experience as a team leader • Good knowledge of all different digital marketing channels • Good knowledge and experience with e-commerce, online marketing tools and best practices • Strong analytical skills • Critical thinker and problem-solving skills • Team player • Great interpersonal and communication skills • University degree in Marketing, Digital technologies or similar relevant field WHAT DO WE OFFER? We offer a competitive salary and excellent benefits package such as: • Flexible working hours & home office possibility • 25 vacation days and 4 sick days • Excellent location - Karlovo namesti (line B, 10 min from line C - I.P.Pavlova), with terrace on 8th floor with great view and ,,Naplavka" behind the corner • Meal tickets and plenty of restaurants close to the office • 11 000 points in BenefitCafe, Multisport card possibility • Summer/winter vacation contribution • Life & accident insurance, Pension plan with contribution (3rd pillar) • Possibility of above-standard medical care About Philip Morris ČR a.s.: You will join a company that invests in you. We will support your growth as an employee through individual development and structured career management. You will join a dynamic, fast-paced work environment in a constantly evolving industry. Our employees have the courage, curiosity, and conviction to see possibilities where others only see challenges. We offer a competitive salary and benefits package. PMI is an equal opportunities employer, hiring solely on merit and business need. We encourage applications regardless of sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood and disability. If you require reasonable adjustments in any recruitment process with us, please make us aware.